Home / Knowledge / News / Fashion / Coty to assist CavinKare to build up market for adidas products
Coty to assist CavinKare to build up market for adidas products
03
Feb '09
Indian FMCG major CavinKare has entered into a strategic alliance with Coty Inc the world's leading fragrance marketer, to market the entire adidas personal care range in India. Coty Inc is the exclusive global licensee of the adidas brand name in so far as personal care products are concerned.

Both Coty Inc and CavinKare foresee a long term marketing alliance to successfully establish the business in India. This alliance will strengthen adidas' position as a major player in the male personal care segment.

To begin with CavinKare will market adidas personal care products under the Sports Sensation and Action 3 range, which include top selling male body sprays and fine fragrance ranges. The men's deo body sprays and fragrance market is one of the largest and fastest growing segments in India. In light of this alliance, the Indian market will also take part in global product launches in the future.

CavinKare's Chairman and Managing Director, C K Ranganathan, states that, “Personal care is Cavinkare's core business. The Indian deodorant and fine fragrance market is vastly untapped. With this alliance, we are hoping to unlock the potential of the Indian fragrance market with a strong lifestyle brand like adidas. CavinKare, has over the last 25 years, gained a very good understanding of the Indian consumer and has established a strong distribution network, both of which will help in this endeavour.”

Mr. Venkatesh Babu, Regional Managing Director of Coty Inc says “In this endeavour, as the license partner, Coty Inc. will be assisting CavinKare to build up the market for adidas personal care. Coty Inc., known for its astute acquisitions and licensing partnerships, is the global leader in fragrances. Coty has built a unique portfolio of brands that have produced some of the strongest consumer franchises in history.”

Since 1983, CavinKare has enviably emerged into a successful business enterprise in India's highly competitive FMCG sector. Today CavinKare has business interest in personal care, food & beverages, dairy products and beauty services. Brands in the CavinKare portfolio include Chik, Nyle, Meera, Indica, Fairever, Spinz, Ruchi, Chinnis, Maa, Green Trends, Limelite, with Cavin's Milk being the latest addition.

CavinKare


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search