Home / Knowledge / News / Fashion / Bella Jules Fashion Boutique sets new trend
Bella Jules Fashion Boutique sets new trend
05
Feb '09
Mangos, a full-service advertising agency, recently helped trend-setting fashion boutique Bella Jules (West Reading, Pa.) achieve record sales numbers for the 2008 holiday season. Working with proprietor Juli Cleaver, the agency crafted a bold marketing campaign designed to build awareness and drive traffic during the critical months of November and December.

As a result of the aggressive campaign - which featured billboards, strategically placed in high-traffic areas in and around West Reading, as well as a direct mail piece to promote an in-store Holiday Preview Party - Bella Jules saw a notable jump in holiday sales. In November and December, when many retailers were faltering, sales increased ten percent over the same time period in 2007. Sales for Black Friday doubled over last year, making it the best single sales day in the store's history. In addition, the Holiday Preview Party was Bella Jules' most successful event to date.

To grab the attention of potential customers, the campaign gave a playful nod to current fashion trends using a clean visual approach and simple but clever language. The idea was to link key trends to Bella Jules in a fun and compelling way. According to Cleaver, it worked. "The sales numbers speak for themselves," she said. "But what's just as exciting is that I've had new customers come in and tell me that they saw the billboards and had to stop in. You just can't argue with that kind of success."

Bradley Gast, President of Mangos, said, "Once you're in Bella Jules, the store literally sells itself. The challenge for us was to get people to realize that this great boutique was right in their backyard, and packed with hand-picked fashion finds. Spotlighting one trend at a time allowed us to do this in a fresh and visually engaging way."

Mangos is a full-service advertising agency, independently owned since 1977. Clients around the world turn to them to make complex business issues simple, human and relevant. Mangos has earned a reputation for creating award-winning work that delivers proven results.

A true standout among exclusive boutiques in Southeastern Pennsylvania, Bella Jules brings a touch of urban sophistication to West Reading, Pa. area. The boutique's fresh, well-tailored looks range from indispensable classics to the ultra-hip.

Mangos


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search