Home / Knowledge / News / Fashion / PRESTIGE: early fashion preview opportunities for S/S 2010
PRESTIGE: early fashion preview opportunities for S/S 2010
07
Feb '09
PRESTIGE, the specialised trade show for upmarket European and international fashion brands, launched in 2004, will take place for the sixth consecutive time from June 7-9, 2009, at the Dubai International Convention and Exhibition Centre. This was announced by planetfair, the organisers, with own offices in Dubai and headquarters in Hamburg, Germany.

For the first time, PRESTIGE will be co-located to Beautyworld Middle East, the largest international trade fair for beauty products, cosmetics and perfumery in the MENA region. "We are extremely pleased that we were offered this opportunity to run PRESTIGE in parallel to Beautyworld, because the majority of visiting trading houses, import distributors, retail chains and independent dealers from the region are also involved in ready-to-wear, footwear and accessories", said Ingo Kloever, Managing Director of planetfair.

The comparably early dates of PRESTIGE for the fashion industry offer exhibitors a special opportunity to establish, deepen or widen contacts with buyers, able to preview prototypes of collections for the order season spring-summer 2010 and to arrange appointments with exhibitors at the following international fashion trade fairs in European capitals, explained planetfair.

According to Kloever, the organisers were particularly encouraged to book the early dates for PRESTIGE by industry sectors like baby- and childrenswear, lingerie, swim- and beachwear, casualwear and menswear, for which the order season in Europe starts several weeks earlier than for classic womenswear.

Besides such priority product sectors for PRESTIGE, planetfair will set a special focus on exhibiting upper-to-high priced designer wear, including club-wear, party dresses and accessories, as well as wedding dresses and other event oriented outfits. Due to market research in the boom cities of the region, the organisers have observed an ever rising demand for individualised fashion created by independent designers in non-interchangeable styles and signatures.

A further key issue for planetfair is to provide a commercial platform at PRESTIGE for the promotion of European and international fashion brands, offering space management retail systems in terms of fully packaged shop-in-shop, mono-branded or multi-branded franchise concepts. Exhibitors will find fully equipped information booths with office to enter negotiations with interested parties at PRESTIGE and to follow such contacts up at consecutive international trade shows.

In order to attract appropriate professional visitors to PRESTIGE, planetfair's marketing department in Dubai has built a database of 6.000 checked fashion related companies all across the MENA region over the past five years.

planetfair and its international network of sales agents expect registrations of up to 150 exhibitors on a floor space of 4.000 square meters from 15 countries. Several fashion nations will participate officially in PRESTIGE with government support. The show is sponsored by the European Fashion and Textile Export Council (EFTEC) and the Dubai International Convention and Exhibition Centre.


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search