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Mission for men!!
Feb '09
IndiDenim, the innovative custom denim jeans brand that allows individuals to order custom made designer jeans fit to their bodies, announces its first men's low rise jean style, called the Mission.

The Mission offers men the chance to obtain a pair of custom made premium low rise jeans with a stylish look and slimmer fit through the hips and thighs. The Mission features curved back pockets for a modern look. Customers can opt for a plain pocket finish or choose from more than 25 pocket options to add details such as tacking, embroidery or flaps. Customers also choose the fabric, fly (button or zip), leg opening style (straight, bootcut or wide bootcut) and from a variety of finishing treatments such as sanding and whiskering.

The Mission low rise jean is the third men's style offered by indiDenim and joins the previously introduced Potrero Classic and Potrero Relaxed styles.

"indiDenim makes shopping easy and convenient. With three cuts and numerous style options, the customer can customize a pair of jeans that fits both their body and their lifestyle, without making a trip to the mall," said Marybeth Luber, President of indi. "indi lets the customer choose the overall cut of their jean, along with every style detail, including fabric, finishing treatments, pockets, leg width and more."

In addition, indiDenim is also adding 25 new pocket options for women, including new embroidery options. "We think of our customers as the designer," said Luber. "Unlike other brands that have a signature pocket embroidery, indiDenim lets our customer have a lot of fun with back pockets, and we regularly update the options available to customers so that they can always find something new and unique while shopping at indi."

The indiDenim brand offers both men's jeans and women's jeans with literally hundreds of variations from which to choose. indiDenim creates a unique pattern for each customer by aggregating answers to visually prompted fit questions.

indiDenim automatically consolidates the customer's answers, along with a few basic measurements, to generate an individual pattern. The customer's jeans are cut and sewn from the pattern specification and shipped in about four weeks.


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