Mercedes-Benz Presents Designer
On February 13th at 11:00 am in the Promenade runway, New York designer Yigal Azrouel and this season's Mercedes-Benz Presents Designer debuted his Fall 2009 Collection. Since his brand launched in 1998, Azrouel continues to surprise fashion audiences with his fresh, modern designs that always feature luxurious fabrics, expert draping and feminine silhouettes. In 2000, Azrouel redefined his company with the launch of his first full menswear collection that reflects the refined, wearable aesthetic trademarked by the overall brand while simultaneously transforming American sportswear and day dressing for the modern man. "Yigal Azrouel is a great fit for this season's Mercedes-Benz Presents Designer title given his dedication to detail and the connection between his modern design and the sporty lines of the new GLK," added Holladay.
Brand Ambassador, Julia Stegner
Top model Julia Stegner, one of the world's most sought-after runway and print models, has joined Mercedes-Benz as its brand ambassador for international fashion and lifestyle events. The German-born model has graced the covers of Vogue and ELLE, walked the runway for major labels from Chanel to Victoria's Secret and has been featured in advertising campaigns for top designers such as Yves Saint Laurent and Dior. As the Global Fashion Brand Ambassador for Mercedes-Benz, Julia Stegner was featured in a key visual for Mercedes-Benz Fashion Week Berlin and she will join Mercedes-Benz in launching the Fall 2009 Collections in New York.
Mercedes-Benz Star Lounge
Backstage, Mercedes-Benz collaborated with Eric Villency, President and CEO of renowned home furnishing company, Maurice Villency, to create this season's exclusive Mercedes-Benz Star Lounge. Maurice Villency is celebrated for its craftsmanship and design, always creating pieces that are functional and stylish. Villency's design for this season's Mercedes-Benz Star Lounge echoes the larger themes being explored by fashion designers throughout the Fall 2009 Collection from the use of a color palette imbued with bright colors to whimsical motifs that embrace a unifying theme of hopefulness.
Mercedes-Benz Fashion Week
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