JCPenney Interactive 'Runway Show' to showcase latest spring styles
24 Feb '09
3 min read
Meet Our Designers: Video vignettes give customers a behind-the-scenes look at JCPenney's exclusive designers, as they share the inspiration behind their new collections along with their personal point-of-view on upcoming styles for spring. Customers can also read bios on the designers and view the broadcast commercials from each of their spring marketing campaigns.
The launch is supported by an e-mail campaign targeting 15 million customers directing them to the online experience on jcp.com, along with a direct mail piece to customers that complements the online experience with the same "head-to-toe" looks, trends and background on the designers. Customers can find a link to the online experience from the jcp.com homepage and can expect to see it refreshed with new merchandise several times throughout the year.
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