Home / Knowledge / News / Fashion / Louise Tobia promoted to Senior Vice President - Merchandising
Louise Tobia promoted to Senior Vice President - Merchandising
14
Mar '09
myShape Inc is pleased to announce the promotion of Louise Tobia to Senior Vice President - Merchandising. myShape is expanding its online personalized fashion ecommerce marketplace for women on the Web. myShape provides each member her own Personal Shop, where she can delight in fashions and accessories that match her fit, flatter her shape and reflect her personal style.

After completing a profile at myShape.com each member is instantly treated to a free Personal Shop, which is much like having her own personal boutique with outfits styled to match her fashion and figure profile "where the only clothes hanging" are styles that fit and flatter her.

myShape has seen a dramatic growth five times over in membership in the past year, achieving a base of over 500,000 members. To fill the demand, Tobia will be leading an expanded team of merchants to add new ready-to-wear brands in Designer, Contemporary, Better and Upper Moderate -- focusing on delivering strong value and a wide range of fashion choices and price points.

Tobia will also be driving the expansion into new merchandise categories targeting a broader range of designers and brands in the Active Wear, Outerwear, Intimate Apparel and Accessory categories. Tobia is responsible for all manufacturer and wholesale partnerships.

While at myShape, Tobia spearheaded the "All Shapes" initiative, ensuring that products for women of all shapes and sizes are available for each myShape Personal Shop. "Our team of highly experienced merchants has been building an assortment of products that satisfies women of all shapes and sizes, reaching across our broad demographic of shapes and fashion profiles," says Tobia.

"myShape, through its Personal Shop network is able to understand and tailor the fashion choices for each member and match her to the styles that fit and flatter within the fashion brands and looks she loves. myShape offers tremendous online conversion for the industry while supporting designers in reaching their customers directly."

Tobia joined myShape with over 25 years of experience as a Senior Merchant. Formerly with Robinsons-May/Meier & Frank, she served as VP - Divisional Merchandise Manager for Juniors, Girls 7-16, Misses Dresses, Costume/Bridge Jewelry and Watches. Tobia was responsible for developing and building a top "merchandise team" with a successful track record of sales growth, while building credibility within the vendor community and securing exclusive product.

She established "The Spot" at Robinsons-May as a Cool Junior destination for the hottest trend merchandise presented in a lifestyle flow, innovating beyond the traditional department model. This focused strategy enabled Robinsons-May to be highly competitive within the fast-paced Junior specialty store arena.

myShape Inc


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search