Fashion Accessories Trade Show sees fewer visitors & buyers
18 Mar '09
4 min read
This edition also featured costume jewelry ensembles and precious jewelry, proving a welcome boost in this sector. In response to Winter 08-09 with its periods of intense cold, we also saw a strong craze for seasonal products: fur (the season's true star), cashmere shawls, cover-up accessories, gloves...
PREMIERE CLASSE, A COMMUNICATION TOOL It is clear: in this uncertain period, designers capitalize on their brand DNA which they use, more than ever, as a communication argument. To compensate buyers' hesitations, they often accented their presentation of products. In order to incite desire, certain designers pared down their stand decor by using an ultra-conceptual look. Others preferred developing a mini-boutique concept for a more readable presentation.
For products, they highlighted strong, daring pieces and took risks by upgrading product ranges with expensive materials or extravagant finishings and details.
Finally, it is important to note that many exhibitors have set up a made-to-order service where clients can choose their own colors.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
