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Shahid Kapoor to make his Signature moves with Levi Strauss
Mar '09
The fun loving, trend-seeking young guys and girls of India have another reason to identify with their favorite apparel brand, Levi Strauss Signature! Shahid Kapoor, India's youth icon, style setter and dancer extraordinaire, now takes to the floor with the jeanswear brand that matches his style and personality. Yes, it's Shahid Kapoor for every youngster, as he signs on as Brand Ambassador of India's iconic youth brand Levi Strauss Signature.

It's a known fact that Shahid Kapoor is particular about his dress sense. The perfect style statement he makes in his films and shows is driving droves of his young fans to be just like him. This aspiration to emulate him is set to grow even larger as his young fans will now see him, sporting the range of Levi Strauss Signature jeans, T shirts, woven shirts, jackets and accessories.

Says Shahid Kapoor, Brand Ambassador, Levi Strauss Signature, “I have always been a great admirer of the Levi Strauss Signature brand. Its relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It's great to be associated with such an iconic brand.”

Shumone Chatterjee, Country Manager, Levi Strauss & Co, India Pvt. Ltd., says, “Youth Icon & iconic youth apparel brand – it's fitting that they both zip together! Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as it's face will help us create a closer connection with our young audience.”

It's going to be a fun summer as Shahid and the Levi Strauss Signature brand have great plans up ahead. There's an exciting media campaign coming up, consumer activities with Shahid and more!

Established in 1994, Levi Strauss (India) Pvt. Ltd. brought authentic original American jeanswear to India, by launching the iconic Levi's brand. It has since built a strong retail and distribution network for this brand.

Levi Strauss Signature, it's newest jeanswear brand in India, is targeted at the college- going youth and offers true quality at value for money prices. Today, the LSS retail network spans more than 115 exclusive outlets in 57 cities, and several thousand MBO doors.

Levi Strauss Signature

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