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Zales Party Animal jewelry line - perfect fit for spring season
19
Mar '09
Spring fashions emphasize bright colors, flirtatious ruffles, sky-high heels, giant dangle earrings and huge cocktail rings - underscoring the theme that accessories are all about making a statement. In keeping with that trend, Zales is introducing a new line that will refresh spring wardrobes in a way that makes sense at any budget level.

The "Party Animals" collection of fine jewelry features pendants, earrings and necklaces adorned with butterflies, garden bugs, fish, turtles and birds - and other fun animals. Embellished with diamonds, colored diamonds, abalone and malachite, the whimsical designs are the perfect accent and complement to the lighter fabrics and color palettes of spring. Best of all, the price points begin under the $100 mark.

"The spring season is always about a return to light, and the fashion world reflects that change. We believe the Zales Party Animal collection is a perfect fit for the season. The delicate designs are at once easy to wear and able to make a big impact," said Mary Kwan, executive vice president and chief merchandising officer for Zales.

The Party Animal collection features five lines including: bug bling, deep-sea baubles, soaring sparkles, fierce and ferocious, and enchanted forests. Each line includes a wide variety of animal styles, making the pieces ideal one-of-a-kind gifts.

"The next few months are filled with gift-giving moments, from christenings and first communions to spring weddings and Mother's Day. The Party Animals collection at Zales allows gift givers to find the perfect customized gift at a variety of price points. We are proud to offer that selection to our customers who are shopping for both the young and the young-at-heart," said Mary Kwan.

Zale Corporation


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