The watch's message has not fallen on deaf years beyond India, especially the idea that the more you chase time, the less you will have of it. In Switzerland, the watch's invitation to the “R” factor has caught the attention of many a connoisseur for whom reviewing, reassessing, or simply taking a chunk of personal time during the day to mull over decisions comes at a time when different values are in focus.
Aeschbacher and Subramaniam-Duella say when you wear a BorgeauD watch, your time has a different value. The timepieces help you navigate through risk, weigh your options, act or defer action. Not taking a decision or postponing one, is also a decision, the co-founders say.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
