Home / Knowledge / News / Fashion / Esprit Arena to stand for the fashion capital of Düsseldorf
Esprit Arena to stand for the fashion capital of Düsseldorf
25
Mar '09
Characteristics such as vibrancy, youthfulness, and athleticism symbolize both the recognized lifestyle brand Esprit and one of the most modern arenas in the heart of Europe. The partnership is tailor-made for both partners: Esprit's Global Business Headquarters in Ratingen and the arena are only separated by a few kilometers, which will provide ongoing advantages for years to come. This immediate proximity and the excellent mutual rapport were decisive factors during contract negotiations.

City Mayor Dirk Elbers: “I am thrilled that Esprit will be lending its name to the Arena for the coming years. Because Esprit is an international company, its commitment as the stadium's new namesake is right in line with Düsseldorf's internationality and the stadium's charisma.

This is a demonstration of Esprit's close relationship with Düsseldorf and the entire region in addition to being a clear sign that the economic world believes in the area. It also shows that the Arena is an outstanding event location acknowledged by major global players. Esprit is a symbol of a way of life, something that holds particular allure for us. In the future, the name Esprit Arena will also stand for the fashion capital of Düsseldorf.”

The Arena Düsseldorf stadium was completed in 2005 and is located next door to the Messe Düsseldorf, an international trade fair facility with a 66,000-visitor capacity. The Arena is one of Europe's most modern and impressive multi-purpose stadiums and boasts a perfect location for both arrivals and departures: it is easily accessible by public transport thanks to its own subway station, features 18,000 parking spaces for vehicle traffic, and is located in close proximity to the Düsseldorf International Airport for visitors travelling by plane.

Esprit Chairman and Group CEO Heinz Krogner: “The Esprit Arena is a matter of great significance to us. Aside from the fact that it is located right next door to our Global Business Headquarters, the Arena symbolizes what Esprit has always stood for surrounded by Düsseldorf's unparalleled dedication to athletics and culture: vibrancy, youthfulness, spontaneity, and athleticism.”

Esprit is one of the most well-known lifestyle brands in the world with a history of success that extends back over four decades. Once started as a family business in California, Esprit is today a global player with an extensive commitment to social causes. The Esprit Arena is a gift to its friends and fans as well as an avowal to Düsseldorf that holds significance far beyond the region's borders.

IFM, an independent firm, performed the assessment of arena naming rights by conducting an analysis that included both cross-media and non-media values.

An empirical study was conducted with online questionnaires both in the greater Düsseldorf region as well as throughout all of Germany to represent the entire population. The monetary counter-value of the naming rights determined by the IFM was examined in the final step through secondary research and comprehensive benchmarking within the context of the current market situation. IFM based its market-driven price recommendation on this factor as well a comparisons of data available on the market in terms of capacity, invested sponsoring sum, and contract duration for the naming rights for stadiums and arenas in Germany.

According to DüsseldorfCongress CEO Jörg Mitze, “This agreement is trendsetting for the future of the Arena in the regional capital of Düsseldorf. Exclusivity, elegance, and high standards for our own product are fundamental principles that drive day-to-day efforts for both contract partners. We look forward to a long-term, successful collaboration.”

Esprit


Must ReadView All

Pakistani textile associations want uniform energy pricing

Textiles | On 21st Feb 2018

Pakistani textile associations want uniform energy pricing

Pakistan’s textile industry association representatives have...

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search