Home / Knowledge / News / Fashion / 'LONDON show ROOMS' attracts top international press & buyers
'LONDON show ROOMS' attracts top international press & buyers
31
Mar '09
'LONDON show ROOMS' opened with Sarah Mower (Style.com/Vogue USA) hosting a brunch in Paris, 6th March 2009, attracting key international press and buyers including four Vogue Editor- in -Chiefs Anna Wintour Vogue USA, Alexandra Shulman Vogue UK, Franca Sozzani Vogue Italy and Mitsuko Watanabe Vogue Japan.

“This was a very successful sales campaign. Lots of buyers and just as importantly lots of great press. Sarah Mower did a stellar job organising the brunch on the Friday which saw a fantastic turn-out of some of the world's most important press. The showroom was very well attended throughout the duration by many of the most important buyers working today. This showroom proves that British based companies can provide a great product and can compete on an equal footing with all other international design companies in the world.” Todd Lynn Designer

500 buyers and press from over 41 countries were welcomed by the British Fashion Council at 'LONDON show ROOMS' over 7 days. This showroom in Paris provides a unique opportunity for emerging British designers to promote themselves outside London. This pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme. It aims to promote London design internationally and secure new export business.

Now in its second season 'LONDON show ROOMS' was attended by fashion directors from all of the key international department stores including Hong Kong's Lane Crawford; New York's Barneys, Bergdorf Goodman, Bloomingdales and Saks; Paris' Galleries Lafayette, Printemps and Le Bon Marché, Milan's La Rinascente and Japan's Isetan group. Great attendance also came from independent boutique owners and opinion formers including from Italy: 10 Corso Como Penelope, Degli Effetti, Luisa Via Roma, Tessabit, Bernardelli, Tiziana Fausti; from France: Maria Luisa, L'Eclaireur, Colette, Gago, Zenta; from USA: Ikram, Blakes, H Lorenzo,

Des Kohan, Opening Ceremony, Relish; Seven from Middle East : Villa Moda, Boutique 1, DNA, Al Ostoura, Al Othman, Ashti.

The exhibiting designers have all received sponsorship, for either present or previous seasons, through one of the BFC's talent support schemes NewGen, Fashion Forward or independent showcase Fashion East. They included Fashion Forward's Erdem, NewGen's House of Holland, Meadham Kirchhoff, Mark Fast, Mary Katrantzou, Cooperative Designs, David David, Emilio De La Morena, Felder Felder, KTZ, Louise Gray, Marjan Pejoski, Osman Yousefzada, Todd Lynn and Fashion East's MFP - Maria Francesca Pepe and Natascha Stolle.

Harold Tillman, Chairman, British Fashion Council, commented,
“The quality and number of guests to 'LONDON show ROOMS' this season underlines the continued and growing interest in London's emerging talent. This initiative provides the designers, after their presentations in London, with an opportunity to meet directly with the fashion industry's most important decision makers in a focused and professional sales environment.'

The 'LONDON show ROOMS', supported by the London Development Agency and UKTI, is a British Fashion Council initiative.

British Fashion Council


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search