Home / Knowledge / News / Fashion / Dance into the fitness groove with Reebok & Shiamak
Dance into the fitness groove with Reebok & Shiamak
02
Apr '09
Continuing its mission of making Fitness fun, Reebok India, in association with Shiamak Davar has launched the Bollywood workout and a dazzling apparel collection both designed by Shiamak himself. Reebok has a strong history in fitness and has taken many steps towards bringing creativity and innovation to fitness.

With this association, the company added yet another innovation in fitness to its kitty. The Bollywood Workout program and the fashionable dance collection were launched on Thursday, 26th March, 2009 at 'The Ballroom' in Taj Lands End, Bandra, Mumbai amidst a star studded evening, a scintillating fashion show and a stupendous performance by Shiamak's dance troupe.

On this occasion Subhinder Singh Prem, Managing Director – Reebok said, “Contemporary India is a young nation with fitness being a necessary stimulant for a young mind and body. Bollywood is an incredible part of the Indian heritage and is like an elixir for the youth. We've partnered with the one man in the industry who can merge these two key ingredients for the youth seamlessly – Shiamak Davar.

We're happy to announce that he has successfully fused the intricacies of Bollywood moves and music with fitness techniques to arrive at a fun filled Bollywood workout. The result of our association is an Indian fun packed workout and the dazzling apparel collection inspired from the moods of dance.”

He added, “Our promise to the consumer is that this workout will make them smile while they sweat. We believe that this workout offers a chance to break free from the mundane and experience the sheer joy of moving their body. It also represents a huge business opportunity for us. The Reebok Bollywood workout will be rolled out in 200 cities through 300 Shiamak dance studios, 1000 trained Reebok instructors and various Reebok affiliated gyms. We shall continue to support fitness with many such innovative measures and we really look forward to a laughing, smiling and fit India.”

SHIAMAK for Reebok is a collection of exclusive dancewear designed by Shiamak Davar himself. Available in fabrics that allow you to move freely and in cutting edge designs that are very hip and funky, the 'Have Feet Will Dance' collection fits the body like your skin, giving you confidence to look great and dance your best.

It has been inspired by the energy and exuberance of dance. Reebok and Shiamak have considered men, women and kids as their target consumers. The collection includes dance pants, tanks, sweats, tees, shrugs, warmers and accessories like dance caps and many more and will be available at select Reebok stores across the country.

The Reebok Bollywood Workout utilises the grounding as well as elevation of dance exercises to shape, tone and target muscle groups which sculpt great body contour and improve fitness. Starting with a full-body warm-up and then targeting specific muscle groups in segments, this form of exercise keeps you on your toes for a fun-filled workout. The Reebok Bollywood Workout will be made available to people exclusively through the Shiamak Davar Dance Studios.


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search