Home / Knowledge / News / Fashion / Celebrate Akshaya Tritiya with Damas jewels
Celebrate Akshaya Tritiya with Damas jewels
06
Apr '09
Damas, the world renowned jeweller unveils glittering and attractive promotional offers for Akshaya Tritiya, the Indian Hindu festival celebrated by Tamils in South India.

The annual festival which falls on April 27th this year is considered to be a highly auspicious occasion rep-resenting eternal prosperity and success for any new beginnings made and for valuables bought on that day. As gold is considered the ultimate symbol of prosperity, gold buying forms the central feature of this popular festival. Damas' grand Akshaya Tritiya promotion will run from April 14th – 30th 2009, only at Damas 22k boutiques and presents a wonderful opportunity to select from a vast array of jewels.

Damas' especially created 22k white and yellow gold jewellery set for Akshaya Tritiya includes a traditional styled and intricately designed, hand crafted collection composed of three pieces – necklace and drop earrings (price subject to change as per prevailing gold rates.) The striking two-strand necklace has a sun-like disc pendant from which fall multiple tassels and is highlighted by minute enamel work.

Its spectacular diamond set blends 18k gold studded with approximately 1.04cts of round brilliant diamonds in a design inspired by the flower Rangoli – an auspicious Indian symbol representing the welcoming of good luck or the wealth goddess Lakshmi and is offered in a set of three jewels, a pendant/chain and earrings, sold at fixed rates. The stylised peacock design is truly riveting in essence.

Tawhid Abdullah, Managing Director Damas Jewellery, said: “Dubai is a city that is today noted for its multi-cultural environment and Damas has always believed in catering to the populace of the city and the region. Indians form a large percentage of our buyers and as the world's largest consumers of gold jewellery we are happy to present specially created collections having a rich ethnic flavour, on the auspicious occasion of the Akshaya Tritiya festival, backed by Damas' well known dedication to craftsmanship and excellence in quality. We are also unveiling several promotional offers which I'm positive Damas' regular patrons will wel-come.”

Celebrated since ancient times, Akshaya Tritiya is a day when, according to Indian astrologers, both the sun and the moon are in exaltation and are at the peak of their brightness, an event which is believed to happen only once a year.

The word Akshaya means imperishable or eternal, signifying something which never diminishes. Initiations made or valuables bought on that day are considered to bring good fortune, luck and success. On this day, thousands of Indians celebrate weddings, start new business ventures and even plan long journeys.

Avail Damas' glittering Akshaya Tritiya promotional offers now available at all Damas 22k boutiques in UAE.

Damas


Must ReadView All

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Courtesy: Pexels

Textiles | On 22nd Jun 2018

Pakistan's textile exports up 9.82% in July-May FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search