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Manish Arora teams up with Swarovski CRYSTALLIZED
Apr '09
Swarovski CRYSTALLIZED is delighted to announce an exciting new collaboration with award-winning Delhi-based designer Manish Arora. This scintillating partnership sees India's best-loved and most prolific design talent creating a special collection of sparkling motifs to be made available from June 2009 exclusively on T-shirts at Swarovski CRYSTALLIZED stores in London, New York, Shanghai and Austria. Arora has also conjured a complementary assortment of crystal transfer motifs to be sold loose at the same stores – a dazzling selection guaranteed to enthrall.

Celebrated for his vivid use of colour in designs that combine contemporary silhouettes with traditional handcrafted techniques, Manish Arora has gained worldwide recognition since launching his eponymous label in 1997. The designer, who first showed at London Fashion Week in 2005 and debuted in Paris to great acclaim in 2007, has worked creatively with Swarovski since the launch of his international career, incorporating CRYSTALLIZED – Swarovski Elements into all his major collections. In June 2009 that collaboration gains added momentum with the introduction of a range of bejeweled transfer motifs inspired by Hindu symbolism and designed by Arora exclusively for Swarovski CRYSTALLIZED.

Three mesmerizing T-shirts sport ultra-luxurious crystal motifs, including a beautiful depiction of Lakshmi, the goddess of beauty and luck and bringer of wealth and spiritual well-being; an ornate interpretation of Ganesh, the elephant god and lord of beginnings, change, wisdom and learning; and a glittering rendition of Nandi the bull, signifier of calm, gentleness and nourishment. Alongside the T-shirt designs are several additional sparkling transfer motifs which again draw on Indian spirituality. These can be applied to most fabrics, providing unlimited possibilities for adding glitter and glamour to any wardrobe. The super-chic T-shirts are priced at GBP 125, while the loose crystal transfer motifs start from GBP 25.

Tapping into the growing trend for individualization, Swarovski CRYSTALLIZED launched its innovative flagship London store in January 2008, bringing an extensive selection of ready-to-wear and customizable jewellery – as well as limited-edition designer collections, all made with CRYSTALLIZED – Swarovski Elements – under one roof. With roll-outs well-advanced for Shanghai and New York, and an additional store already open at Swarovski Kristallwelten in Austria, Swarovski CRYSTALLIZED is destined to wow consumers around the globe with the fruits of its latest creative partnership.

Manish Arora and Swarovski CRYSTALLIZED – two unique forces on the couture stage – together conjure a fantastical and distinctive vision: glorious designs blending light-filled CRYSTALLIZED – Swarovski Elements, high art and pop culture to offer women a taste of the exotic.


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