Home / Knowledge / News / Fashion / Blend's new men's only store comes alive at Gran Via 2, Spain
Blend's new men's only store comes alive at Gran Via 2, Spain
08
Apr '09
Blend A/S, one of the largest fashion houses in Europe, announced the opening of its new men's only store in the Gran Via 2 mall in Barcelona, Spain with a striking and decidedly different interior design and attitude.

With 55 Blend stores throughout Europe -- the location at Gran Via is the second Blend store in Barcelona to roll out the new retail concept. The new store concept is designed to dramatically elevate the shopping experience for the Blend consumer. Like a favourite pair of 'worn in' jeans, the store provides an atmosphere of comfort, casualness and style.

Customers entering the Barcelona store immediately resonate with the garage-sale, laid back lounge areas, where guys feel like they are hanging out in their best friend's basement. Its cool, industrial, second-hand vibe instantly reflects the Blend brand -- unapologetic, uncensored, unpretentious and undeniably urban.

The Barcelona store draws inspiration from urban youth environments, where a wooden pallet is a potential piece of furniture, and an iron pipe is an appliance. Worn, raw and simple materials make up the store's industrial furnishings.

The new store concept goes beyond providing a unique visual experience, though, by creating the perfect backdrop for the affordable, modern, optimistic rebellion of the Blend collections. The architectural elements are intentionally modular to provide an easy evolution as collections and generational attitudes shift. Blend's various collections sit in distinct spaces to help customers find the right look fast, each telling its own story that underscores the diversity of the Blend brand. Every zone in the store explodes with the distinct and individual styles that make up the Blend collections.

Owners, Quique Andreu and his wife, Cali Balado have taken every detail into account as they launch their second Blend store in Spain. “The new design concept focuses attention on our products as soon as customers step in the door,” says Quique Andreu. He adds that the unpolished background generates an underground ambience packed with contrast. “We are thrilled to be providing the Barcelona market with such a dramatic shopping experience.”

The newest Barcelona store is located at Gran Via 2, Av. De la Gran Via, 75, 0908 Hospitalet de Llobregat.

Blend A/S is a contemporary, European fashion and accessories company catering to free-spirited, young men and women. Located in Vejle, Denmark and backed by the BTX Group, Blend has grown from its inception in 1993 to one of the largest European fashion houses, with over 250 employees in its main office and over 200 additional sales representatives distributing to over 60 markets.

Blend A/S


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search