Home / Knowledge / News / Fashion / Lufthansa launches wedding celebration campaign with Manish Malhotra
Lufthansa launches wedding celebration campaign with Manish Malhotra
13
Apr '09
Wedding bells ring louder each day as the season for wedlock begins. This union will exude class as two style icons, Manish Malhotra and Lufthansa Airlines, ally for a wedding couture with ethnic blends. Designed by the style icon, the ensembles are a celebration of the myriad emotions experienced by the bride and groom tying the knot. The fairytale Indian Bridal collection unveils three wedding ensembles for the to-be brides and grooms in the United States.

• It interweaves style and extravagance with ethnicity, tallying a perfect score of glamour and tradition.
• Asserting Manish's signature style, they accentuate glamour and modernity in the traditional Indian wardrobe.
• The bridal lehengas and complementing sherwani outfits are fashioned with plush fabrics in classy silhouettes.
• This dream wedding line uses sensual and romantic hues like maroon, burgundy, red, pink and wine shades.
• The apparels are bedecked with encrusted Swarovski crystals with detailed embroidery of brocade and antique work.

To craft this unforgettable wedding season, Manish is in collaboration the world-class airline, Lufthansa. "I wanted to introduce contemporary Indian fashion in America and Lufthansa was an ideal partner, since they regularly do Bollywood-themed promotions," says Manish. This association with Lufthansa is an opportunity for Indians in America to win outfits from Manish Malhotra's collection.

For the man who personifies style, teaming up with a luxurious airline to unravel his couture wedding range is a venture which has never been done before. Mediasphere, a leading marketing and event management firm, juxtaposed fashion with air-travel in association with Global Advertising Strategies for South Asians planning their Indian Wedding in America.

• This promotion initiates exploring new markets for Indian fashion brands to reach a global audience.
• Mediasphere identified areas for the two brands to serve the Indian-Asian community.
• Mediasphere teamed the brands together to bridge the continental gulf, and give them an edge in the current competitive market place.

The prestigious designer observes, "Working with Mediasphere has been a pleasure since they deliver high quality work. They are a young, hardworking and highly professional media company, which has efficiently added boost to my brand."

Manish's wedding range is enthralling all the future brides and grooms envisaging the most precious event of their life.

Manish Malhotra


Must ReadView All

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

Courtesy: Tintex

Textiles | On 21st Jun 2018

'Price ratio is key factor for knitted fabrics market'

The price ratio is a key factor for the global knitted fabrics market ...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search