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Female models in men's clothing hit Arif & Sons fashion ramp
Apr '09
The high profile fashion show organized by the Arif & Sons Group at the Taj Mount Road saw the stunning models being styled by stylists extraordinaire Bony Sasidharan and Nausheen Fathima, both Technical Advisors from Schwarzkopf Professional. Schwarzkopf Professional was the Official Styling partners for the fashion show.

The female models walked the ramp wearing men's clothing and in keeping with the theme the stylists gave the ladies a look and style that was very subversive. They chose to move away from off-the-peg glamour towards a more edgy and deconstructed style using the Osis range of styling products.

Said, Nausheen Fathima, Technical Advisor, Schwarzkopf Professional “What we at Schwarzkopf Professional are creating in terms of the looks for the models is a very individual style which is an odd mix of quirky and tomboy chic where conventional style is dismissed in favour of originality using our Osis range of styling products".

Added Bony, Technical Advisor, Schwarzkopf Professional,“ Hair styling is so important and I'm glad the concept is catching up. We've been very creative with the use of the Osis styling products to give the models a look that gels with their clothes and helps make a style statement”.

Schwarzkopf Professional

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