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Cold weather offerings drive LaCrosse outdoor sales

27 Apr '09
4 min read

Our success in winning more military business includes both large announced delivery orders and increased aftermarket sales to individual soldiers from various military branches, who demand premium footwear with a proven reputation for durability and performance in the field.

“Our targeted sales to niche work markets also continued to grow, especially in rural regions where agriculture, mining and energy-related industries are less impacted by the economic recession. Moreover, our outdoor business benefited from the cold winter weather and improvements in the execution of our new European operations, and we remain encouraged with the positive customer response to our fall product line.

“In coming periods, we remain focused on our long-term strategic initiatives and investing in our business, including the gradual expansion of our European sales effort, the completion of our new Midwest distribution center and the continued development and introduction of innovative new products.

While these investments significantly impacted our bottom line in the first quarter, we remain absolutely focused on building long-term shareholder value and maintaining operational excellence, backed by a strong balance sheet with no bank debt, powerful brands and a talented and dedicated team.”

LaCrosse Footwear Inc

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