Home / Knowledge / News / Fashion / Thierry Henry stars in Reebok Valde ads
Thierry Henry stars in Reebok Valde ads
27
Apr '09
Reebok revealed a series of three stunning new advertisements entitled 'PLAY RESPONSIBLY' to celebrate the launch of Reebok's most powerful ever football boot - the Reebok Valde.

In the ads, FC Barcelona and France striker Thierry Henry is sensationally shown destroying everything from cars to buildings with a series of explosive strikes!

The dramatic ads, shot in Barcelona show France´s all-time greatest goalscorer filmed using cutting-edge Hollywood special effects to vividly bring to life the power of the Valde boot.

“I had a great time making the ad – I've done many things with a football on the pitch but this is the first time I've used one to explode cars – a bit like being on the set of an action film!” said Henry. “It was really fun, and an interesting way of showing the real benefits of this Power Unit boot technology.” he continued.

Joining him on the set were the Reebok Ambassadors, a team of young amateur footballers who won Reebok Valde boot deals via a European-wide competition. They were given exclusive behind-the-scenes access to the Valde shoot, as well as being officially presented with their first pair of Reebok Valde boots by Thierry Henry.

Roy Gardner, VP Marketing Reebok Europe said, “The Valde is the most powerful boot Reebok has ever made, so we're urging players to play responsibly when wearing them!”

Using Reebok's revolutionary Power Unit Technology for increased shot power, the Valde allows you to kick harder, further and faster!

The Valde is intelligently designed to counter the natural deformation of the boot and foot that occurs when striking the ball that ultimately leads to a loss of kicking power. By applying Reebok's strategic Power Unit technology to the outsole and upper of the boot rigidity is enhanced therefore reducing power loss when striking the ball. This enables you to strike the ball cleaner and harder, so every kick counts.

Packed with features to keep you one step ahead of the opposition, the Valde includes an exquisitely soft kangaroo leather upper and asymmetrical lacing for a comfortable fit and superior boot to ball contact. Medial rubber grip zone towards the front of the boot enhances ball control and shot swerve, helping you curl shots around anything that stands in your way.

The Valde is available in both removable stud and moulded stud versions at select retailers worldwide.

Colour way: Black/Attack Red/Athletic Yellow or White/Black/Cycle Blue

Reebok International Ltd


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search