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Jeans maker True Religion opens Century City store
Apr '09
True Religion Apparel Inc announced the opening of a new branded retail store at Century City Shopping Center in Los Angeles, California. Located at 10250 Santa Monica Boulevard, the 1,300 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

Located in the heart of Los Angeles' West Side, Century City Shopping Center spans approximately 775,000 square feet of premier retail space and generates approximately 12 million shopping visits each year. The Century City Shopping Center is home to over 140 specialty retailers, including Bloomingdale's, Tiffany & Co., Louis Vuitton, Kate Spade and Neiman Marcus' CUSP.

In 2006, the Center completed a $150 million redevelopment to include a new 15 screen state of the art theater, a new outdoor dining terrace, several full service restaurants, as well as 72,000 square feet of specialty retail space. Bounded by the affluent neighborhoods of Westwood, Beverlywood, Rancho Park and Beverly Hills, Century City is located within five miles of over 675,000 residents with average household incomes exceeding $90,000 per year.

“We are pleased to announce the opening of our Century City branded retail store, which is our 51st branded retail store and our fifth Los Angeles metropolitan store location,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “Los Angeles is the birthplace of True Religion Apparel, and we look forward to increasing the accessibility of our entire collection of jeans and related sportswear and licensed products to LA shoppers.”

“The Century City Shopping Center serves an exceptional blend of office-professional and residential consumers,” said Michael Buckley, president of True Religion Apparel, Inc. “We are excited to have the opportunity to connect with this community.”

True Religion Apparel Inc

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