Return of spring/summer colour to men with Allen Solly

28 Apr '09

2 min read

Allen Solly announced the launch of its Spring Summer '09 collection for Men. The big new story of this season in Allen Solly's SS09 Menswear Collection is the return of colour to menswear arena. Gone are the last few seasons of dreary greys, stark black and whites.

Yellow is the colour of the season which is supported by orange and aqua, lime and green. The other big colour trend is nautical. This is a mainstay of any menswear palette and is marked by the slightly more casual attitude, influenced by youth trends rather than the old, formal nautical.

Allen Solly SS09 menswear collection lets you dress down at the workplace, which is the norm these days with its range of 100% cotton smart casual shirts & washed trousers. Dark jeans, unwashed, raw and tapering slim along with Summer polo tees in myriad colors along with a line of urban evening wear shirts are other categories forming part of the SS09 range.
Also available is a line of Red, White, Navy signature shirts- called ORIGIN inspired by the Allen Solly logo colors. A line of smooth Neo classics. Its heritage made contemporary.

Slim is the way to go this season with Allen Solly's Slimmer collared shirts. Forget daddy's 8 cms and larger ones and go for 5-6 cms collar widths. Again an Allen Solly first!

Allen Solly

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