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Nuance at Cologne Bonn offers latest fashion accessories
29
Apr '09
Following the initial announcement of the set up of operations at Cologne Bonn Airport this January, The Nuance Group is pleased to announce the opening of its new open space landside store at Cologne Bonn. The offer will comprise fashion and accessories, luggage and travel accessories as well as electronics.

The store measures 320 square metres and has been built in an attractive style reminiscent of the early 1900s and using white wooden panels, glass and skylights for a nice and airy feeling. While comprising different categories, the store consists of one big open space allowing customers to leisurely walk from one category to another.

The fashion offer comes in the form of the Nuance CULT concept presenting big brands such as Marc O'Polo, Pepe Jeans, Diesel Jeans and many others. Next to the fashion offer, the Travel Star concept houses the travel area which includes a Longchamp shop-in-shop mainly offering bags as well as luggage and travel accessories from Samsonite. Right next to the travel accessories, the Sound & Vision concept presents a select offer of electronics.

The customer flow and location of the different categories have been carefully orchestrated with the convenience of the customers in mind. Customers in search of travel accessories often need additional electronic goods and these categories are conveniently placed next to each other.

Stephan Salvisberg, Sales & Operations Director, The Nuance Group Europe, is very pleased with the new store. “The concept has already been well received by customers and they are very enthusiastic about the new look and layout,” he explains. “The store is not only convenient but at the same time fashionable and trendy. The opening of the store has also created ten full time jobs which is always positive in these times of economical difficulties.”

Speaking on behalf of Cologne Bonn Airport, Ms. Silke Horemans, Director Real Estate of the Airport Company, Flughafen Köln/Bonn GmbH, said: “After our initial announcement at the beginning of the year we are delighted to see the end result. The Nuance Group has certainly developed a great store with an attractive layout and a wonderful offer. Several customers have given me their positive feedback already and I can only agree with their compliments. It has been a great pleasure working with The Nuance Group and I am looking forward to continuing our successful partnership.”

Nuance Group


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