Home / Knowledge / News / Fashion / Joltstyle for juniors
Joltstyle for juniors
01
May '09
Jolt apparel is proud to announce the e-commerce launch of Joltstyle.com. Since its introduction only four years ago, Jolt has established itself as a leader in eclectic fashion-forward casual sportswear for Juniors. Jolt specializes in denim and non-denim bottoms and jackets with a uniquely feminine twist that provides a compelling combination of quality, value and great fit.

More than just a shopping site, Joltstyle.com will offer visitors a variety of ways to "connect" including an interactive music player. Jolt fans can create playlists, download ringtones and share their favorite songs and artists. The site also links to Jolt's facebook fan page, which can be joined online or by texting "fan Joltstyle" to 32665. This social networking environment allows Jolt fans to upload pictures of themselves or friends in their favorite Jolt styles.

Joltstyle.com will offer the full breadth of the Jolt juniors product line. For Spring, the line is splashed with bright color in shorts, bermudas and skinny capris in addition to black and rinsed denims. Highlights of Jolt's core items include "The Lounge Act", which is a knit fold-over waist that is flattering and comfortable, available in shorts, capris and pants. Jolt features lightweight 7 oz denim throughout the assortment -- this fabrication, referred to as "Denim Lite", is a signature luxury basecloth.

Jolt's Fall 2009 line will include destructed boyfriend jeans, "Pick Me Up" denim leggings, and "High Definition Stretch", a collection of four way stretch knit bottoms. In addition to denim, Jolt will continue to offer a variety of outerwear, which includes faux leather vests, bomber jackets, and wool peacoats and toppers.

For 2010, the Jolt brand will continue to expand and evolve through new classification and licensing opportunities. "The launch of Joltstyle.com is part of a strategic initiative to expand Jolt into new channels of distribution," says Caren Lettiere, division head of the Jolt brand at Kellwood. "We expect this additional exposure to continue to build brand awareness and increase sales through all of our retail venues."

Kellwood Company


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Top executives
Textile industry, India

The event should be organised every year

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search