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Impulse for fashion players
May '09
Igedo Company and munichfashion.company are set to jointly establish a new segment for selected progressive womenswear brands in the high-end genre and extraordinary designer collections to be held in parallel with CPD in July.

From 26 to 28 July the two trade fair organisers will be presenting between 40 and a max. of 60 high-quality labels to international fashion retailers in a separate area called “Impulse” located at the Exhibition Centre.

“Impulse” is the Igedo Company and munichfashion.company's response to demands voiced by retailers, manufacturers and agencies for an inexpensive yet efficient platform for high-quality womenswear in Düsseldorf at an optimal point in time during the season. Retailers look for orientation, gather information and place orders in Düsseldorf. The pure order event munichfashion.woman held at Munich's M,O,C, two weeks later will then form the seasonal order climax for this segment.

“Impulse” offers exhibitors and retailers special services: separate visitor registration and joint invitation management, VIP treatment, easy accessibility, exclusive VIP shuttle services, proven stand construction and the flair of munichfashion.women with its lounge and catering areas. “Impulse” is reserved to selected top buyers with access by special invitation only.

Mirjam Dietz, Executive Director Fashion at Igedo Company: “Market consolidation is in full swing. The time has come for a strategic and long-term partnership with a
trade fair organiser such as munichfashion.company who – like us – understands the top-fashion market. It is in our joint interest to give specialist retailers the right platforms at the right point in time in the form of “Impulse”. We believe in Germany as a location and in the Düsseldorf-Munich axis for top-fashion womenswear. The dates of the events in Düsseldorf and Munich offer assured planning for all market players and we are delighted to have a competent partner like munichfashion.company by our side. The chemistry is right between these two trade fair organisers and this is a basic prerequisite for a successful partnership.”

Aline Schade, Project Manager at munichfashion.company: “We have for quite some time now been pondering on the idea of responding to our customers' requests for a platform for the top genre in womenswear in Düsseldorf. And this idea will now become reality in cooperation with the Igedo Company. Our exhibitors and visitors can already expect an aspirational & relaxed atmosphere – just like in Munich.Jointly we will stage a kick-off event with a both national and international feel to it, followed by munichfashion.women in Munich to celebrate the order climax for Germany and for its neighbouring countries.”

“Impulse” will run concurrently with CPD at the Düsseldorf Exhibition Centre from 26 to 28 July followed by munichfashion.women two weeks later at M,O,C in Munich from 15 to 18 August.

Igedo Company GmbH & Co. KG

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