Home / Knowledge / News / Fashion / London fashion students win Retail Futures Challenge
London fashion students win Retail Futures Challenge
09
May '09
Lisa Storrier, Arianna Wright, Julia Shipton and Michelle Hammon from London's Fashion Retail Academy were named the winners of the Retail Futures Challenge at the World Retail Congress in Barcelona last night (7 May 2009) during a prestigious ceremony at the Museu Nacional d'Art de Catalunya.

The London team faced fierce competition from students at the New York Fashion Institute of Technology and the Hong Kong Polytechnic but wowed judges with their post recession retail concept of updatemywardrobe.com. All three colleges gave strong and innovative presentations to leading industry experts at the Congress, including the judging panel which consisted of Phil Wrigley, Executive Chairman of New Look, Jim Stengel, CEO of Jim Stengel LLC and Former Global Marketing Officer at Proctor & Gamble, Vittorio Radice, CEO of La Rinascente and Bernie Brooks, CEO of Myer.

With 80 per cent of 18-21 year olds using social networking sites, updatemywardrobe.com would be developed as a one stop social networking site allowing customers to shop across retailers whilst chatting to friends and swapping outfit ideas. The concept also includes a swap shop for the environmentally friendly consumer which aims to reduce the amount of good clothing sent to landfill every year.

As with facebook, www.updatemywardrobe.com will be available as a mobile phone application and with near field technology it will allow shoppers to take pictures of garments in store and upload them onto their profile whilst out shopping to find out how the garment looks like with other garments in their wardrobe via their 'virtual me'.

Sir Philip Green, who spearheaded the launch of the Fashion Retail Academy in London, said: "The team's innovative retail concept 'updatemywardrobe.com' shows real understanding of how fashion retail is becoming increasingly interactive, and must be exciting with a point of difference, as well as ever changing great product, to keep ahead in a very competitive and challenging market.

Well done to them, and the tutors and industry mentors who helped them - it's a great credit to the Academy, less than three years since it launched, to win against such great institutions as those competing from Hong Kong and New York. This is an important example of how business working alongside education can nurture new talent into the Retail Industry worldwide."

Terry Green, chief executive of clothing for Tesco who mentored the London team added: “Their ideas are innovative, exciting and have great commercial potential.”

Karen Dennison, Principal of the Retail Fashion Academy said: “At the Academy our main aim is to engage with the industry to help our students begin their careers and this competition has been a real platform to help springboard their careers.

What is great is how the industry has really engaged with the students, we've had CEO's, Managing Directors and Chair's coming over to speak to theteam about the concept, how it was researched and how they arrived at the concept presented. The real success of this competition is that the team has been listened to and valued.


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search