Home / Knowledge / News / Fashion / London fashion students win Retail Futures Challenge
London fashion students win Retail Futures Challenge
09
May '09
Lisa Storrier, Arianna Wright, Julia Shipton and Michelle Hammon from London's Fashion Retail Academy were named the winners of the Retail Futures Challenge at the World Retail Congress in Barcelona last night (7 May 2009) during a prestigious ceremony at the Museu Nacional d'Art de Catalunya.

The London team faced fierce competition from students at the New York Fashion Institute of Technology and the Hong Kong Polytechnic but wowed judges with their post recession retail concept of updatemywardrobe.com. All three colleges gave strong and innovative presentations to leading industry experts at the Congress, including the judging panel which consisted of Phil Wrigley, Executive Chairman of New Look, Jim Stengel, CEO of Jim Stengel LLC and Former Global Marketing Officer at Proctor & Gamble, Vittorio Radice, CEO of La Rinascente and Bernie Brooks, CEO of Myer.

With 80 per cent of 18-21 year olds using social networking sites, updatemywardrobe.com would be developed as a one stop social networking site allowing customers to shop across retailers whilst chatting to friends and swapping outfit ideas. The concept also includes a swap shop for the environmentally friendly consumer which aims to reduce the amount of good clothing sent to landfill every year.

As with facebook, www.updatemywardrobe.com will be available as a mobile phone application and with near field technology it will allow shoppers to take pictures of garments in store and upload them onto their profile whilst out shopping to find out how the garment looks like with other garments in their wardrobe via their 'virtual me'.

Sir Philip Green, who spearheaded the launch of the Fashion Retail Academy in London, said: "The team's innovative retail concept 'updatemywardrobe.com' shows real understanding of how fashion retail is becoming increasingly interactive, and must be exciting with a point of difference, as well as ever changing great product, to keep ahead in a very competitive and challenging market.

Well done to them, and the tutors and industry mentors who helped them - it's a great credit to the Academy, less than three years since it launched, to win against such great institutions as those competing from Hong Kong and New York. This is an important example of how business working alongside education can nurture new talent into the Retail Industry worldwide."

Terry Green, chief executive of clothing for Tesco who mentored the London team added: “Their ideas are innovative, exciting and have great commercial potential.”

Karen Dennison, Principal of the Retail Fashion Academy said: “At the Academy our main aim is to engage with the industry to help our students begin their careers and this competition has been a real platform to help springboard their careers.

What is great is how the industry has really engaged with the students, we've had CEO's, Managing Directors and Chair's coming over to speak to theteam about the concept, how it was researched and how they arrived at the concept presented. The real success of this competition is that the team has been listened to and valued.


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search