Home / Knowledge / News / Fashion / Fashion design brand Nooka to create SpongeBob collection
Fashion design brand Nooka to create SpongeBob collection
12
May '09
Nickelodeon/Viacom Consumer Products (NVCP) and fashion design brand Nooka Inc. have partnered to create a line of limited-edition, high-end wristwatches inspired by SpongeBob SquarePants. In honor of the pop-culture icon's 10th anniversary celebration this year, Nooka has created two limited-edition timepieces featuring graphics and colors inspired by SpongeBob and "Bikini Bottom," with additional collaborations to be released throughout 2009 and 2010.

The unique designs of the pieces utilize two brand-new Nooka styles -- the ZUB ZENH (horizontal bars) 20 mm in Yellow and the ZENV (vertical bars) Aluminum in Night. The concepts and graphics of both untraditional watches are reflective of the geometric themes and bold color pallets of SpongeBob SquarePants and Nooka's design methods. The collection, available for both men and women, will be available at retailers in July. The watches will retail at $170 and $275, respectively.

"As we continue to reinterpret the look and feel of SpongeBob for our vast audiences in its 10th Anniversary year, Nooka's cutting-edge style combined with SpongeBob's humor and optimism makes that transition an organic one," said Hal Snik, Senior Vice President of Domestic Licensing, NVCP.

The Nooka ZENH model counts time with four horizontal bars. The first two bars count the hours -- the third bar counts the minutes -- the fourth marks the seconds. Each hour is marked by a single block read left to right (hours 1-6 in the top bar, hours 7-12 in the second bar). Each minute is marked by a single "tick" mark along the third bar (minutes 0-59).

There are also white dots below the bar indicating every five minutes, as well as small numbers to indicate 15, 30, and 45, for quick reference. Each second is marked by a single tick mark along the fourth bar (seconds 0-59). There are also white dots below this bar indicating every five seconds for quick reference. Along the bottom right, one of two dots will be filled in to indicate AM/PM.

The Nooka ZENV models counts time with three vertical bars and a small box with digital numbers. The first two bars from the left count the hours -- the third bar counts the minutes -- the small box on the right-hand side marks the seconds. Each hour is marked by a single block read from bottom to top (hours 1-6 in the first bar, hours 7-12 in the second bar).

Each minute is marked by a single "tick" mark along the third bar (minutes 0-59) there are also white dots to the right of the bar indicating every five seconds, as well as small numbers to indicate 15, 30, and 45, for quick reference. Each second is marked by a digital counter in the small box on the right-hand side (seconds 0-59). Above the seconds' box, one of two dots will be filled in to indicate AM/PM.

SpongeBob SquarePants is one of the most popular series in kids' television history. It has been the number-one animated program with Kids 2-11 for more than six consecutive years and its Saturday morning airing ranks as the top-rated program on television among Kids 2-11.

Adult viewers also continue to tune in and have increased by 121% since the premiere of the show in July 1999. The most widely distributed property in MTV Networks' history; SpongeBob SquarePants is syndicated in 171 markets in 25 languages and is among the top rated kids' shows, across broadcast and cable, in every major television market around the world.

Nickelodeon


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search