Home / Knowledge / News / Fashion / Camilla Lackberg endorses Sono Vaso brand in Europe
Camilla Lackberg endorses Sono Vaso brand in Europe
13
May '09
Hong Kong maternity fashion brand Sono Vaso recently launched in Europe with pregnant bestselling author Camilla Lackberg endorsing the range.

From their European base in Gothenburg, Sweden, Sono Vaso anticipates a rapid growth for their successful brand. "Camilla Lackberg is the biggest selling author in many EU countries and her love of Sono Vaso clothes is a fantastic opportunity for us," said director and designer Melanie McInally.

Lackberg has already appeared in many magazines and TV shows wearing Sono Vaso clothes and the company has been inundated with e-mails from eager customers, awaiting this launch.

Sono Vaso is a successful local Hong Kong brand and the company was formed in 2007, and has since firmly established itself in Hong Kong with affordable trend-right maternity wear. The brand is available in several shops in the territory as well as on-line. "We have participated in several community functions such as fairs and markets and it is great to meet our customers this way and we also support local charities," said director Rita Yaworsky.

Both directors are proud to launch a Hong Kong brand overseas and plan to take the brand worldwide, Europe is just the first step. "Hong Kong is such a good base with women from all over the world living here and after two very successful years here with so many women truly appreciating our comfortable and stylish maternity wear, we are very confident that Sono Vaso will be successful worldwide."

Sono Vaso


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search