Home / Knowledge / News / Fashion / Prodigal Daughter takes flight with premiere fall '09 rollout
Prodigal Daughter takes flight with premiere fall '09 rollout
14
May '09
The bold new women's fashion line, Prodigal Daughter, launches its flagship collection for fall 2009 at the Kathy Walker Sales showrooms in Los Angeles and New York. More prodigy than prodigal, 23 year old creative director Joni Frazier's debut collection steps out with a seasoned sophistication and confidence that has the support of trendsetting retailers like Kitson, Revolveclothing.com, and National Jean Company.

The line, composed exclusively of basics in fall solids, fulfills Frazier's goal of offering a modern collection of tops, dresses and coats that transcend economy-minded down-styling and seasonal trends. Living up to the brand's “Recklessly Extravagant” moniker, Prodigal Daughter elicits a heightened individuality that is powerful and diverse yet versatile for young women.

“Creating and launching a basics collection that truly supports my desire for self expression and that also offers dress up/dress down versatility is a complex undertaking, especially in an economy that almost demands budget-minded pricing,” commented Joni Frazier, Prodigal Daughter's president and designer. “Despite those pressures, I believe that the embracing of my core values is what has truly made the difference in the way that people respond to this collection.

Staying true to inspiration and vision is the cornerstone of Prodigal Daughter's philosophy, but as a young woman, I understand the necessity of many different looks from a limited wardrobe. Compromising was not an option, so I'm ecstatic about the balance that I was able to achieve. The elegant cuts, simple silhouettes and signature details are undeniably powerful statements of beauty and individuality that will be hard to miss on any woman.”

“One simple style, many interesting looks” is the Prodigal Daughter mantra that supports the basic desires of every woman to mix simple beauty with Reckless Extravagance. In essence, Prodigal Daughter embodies a style of living that isn't for those who choose to settle for average.

Prodigal Daughter is a Los Angeles fashion company founded by Joni Frazier. Prodigal Daughter's mission is to create a modern, sophisticated, and versatile collection for women who appreciate the expression of individuality through fashion.

Prodigal Daughter


Must ReadView All

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Jharcraft in India’s Jharkhand signs MoU with Banka Silk

Textiles | On 24th Feb 2018

Jharcraft in India’s Jharkhand signs MoU with Banka Silk

The Jharkhand Silk Textile and Handicraft Development Corporation...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search