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Leading luxury brand to enter the social media platform
May '09
On Friday, May 15th, Louis Vuitton introduce the Totally Monogram tote, exclusively available on louisvuitton.com until June 1st. This launch is an exceptional occurrence, and the first time Louis Vuitton has ever debuted a new product on-line. On the same day, the world's leading luxury brand enters the social media platform Twitter.com.

We are thrilled to announce the worldwide exclusive launch of Totally Monogram on louisvuitton.com," said Daniel Lalonde, President and CEO of Louis Vuitton North America. "Our on-line business has grown rapidly since we launched the e-commerce portion of our site in November 2007. We are delighted to be able to offer louisvuitton.com clients the exclusive opportunity to purchase this exciting new product prior to its debut in our retail stores."

The Totally Monogram tote appeals to customers looking for a chic, practical bag. Combining timeless design with surprising functional features, the Totally Monogram tote comes in three sizes with suppleness and high capacity. The comfortable shoulder straps and sensible pockets make each size perfect for everyday city use.

This exclusive product launch is the newest feature the brand has added to louisvuitton.com with hopes of bringing on-line customers an enhanced luxury experience. In addition to offering a large assortment of leathergoods, luggage, watches, fashion jewelry, textiles, sunglasses, and accessories, louisvuitton.com provides visitors a complete view of the world of Louis Vuitton.

The site offers extensive information on the brand's heritage, craftsmanship, and collaborations, as well as unique videos of advertising campaign shoots, fashion shows and event photos. Louisvuitton.com also offers special services such as product personalization, allowing clients to add their initials to select products.

Adding to the company's on-line efforts, the Louis Vuitton Twitter page provides an insider look at the world of Louis Vuitton to the social media community. The brand's Twitter followers will be kept up to date on new product launches, progressive collaborations, exclusive images, celebrity sightings and privileged details from private events.

"With this new presence on Twitter, we hope to provide not only additional customer service to our clientele, but also a unique look at all aspects of Louis Vuitton. This new forum will allow us to communicate the extensive characteristics of the brand to a broader group and offer followers an exceptional experience with Louis Vuitton," added Lalonde.

Louis Vuitton

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