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Beverly gets True Store
May '09
True Religion Apparel Inc announced the opening of a new branded retail store at the Beverly Center in Los Angeles, CA. Located at 8500 Beverly Boulevard, the 2,100 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

Located in the heart of Los Angeles, the Beverly Center is an eight-story structure that encompasses over 880,000 square feet of premiere retail space. The Beverly Center is a renowned Los Angeles shopping destination to residents and tourists alike, attracting more than 25 million visits per year.

The Beverly Center recently finished an interior and exterior renovation and is home to over 160 distinctive specialty retailers including Bloomingdales, Gucci, D&G Dolce and Gabbana, Louis Vuitton, Burberry and Christian Dior. Located on the edge of the affluent Beverly Hills and West Hollywood neighborhoods, the Beverly Center is located with five miles of over 900,000 residents with annual incomes exceeding $72,000.

“Home to some of the finest names in fashion retail, the Beverly Center is a premiere fashion destination in Los Angeles,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “The Beverly Center presents a diverse mix of co-tenants not replicated in many of the surrounding Los Angeles retail centers and attracts a distinct, yet diversified, fashion-forward customer.”

“Located in close proximity to Rodeo Drive and Melrose Avenue, the Beverly Center is a widely recognized landmark within Los Angeles' upscale shopping district,” said Michael Buckley, president of True Religion Apparel, Inc. “The Center's world-class merchandise, bold design and unique character draw a significant number of international visitors each year as well as shoppers from the affluent neighborhoods of Bel Air, Beverly Hills, Pacific Palisades and West Hollywood.”

True Religion Apparel Inc

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