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FiFi Awards is a phenomenal night for Coty
30
May '09
Marc Jacobs and Coty Inc. CEO Bernd Beetz at The Fragrance Foundation
Marc Jacobs and Coty Inc. CEO Bernd Beetz at The Fragrance Foundation's 37th annual FiFi Awards.
Coty Inc, a leader in global beauty and the world's largest fragrance company, took home six prestigious fragrance industry awards, the most awarded to a single company at The Fragrance Foundation's 37th annual FiFi Awards held in New York City on May 27th. Coty's winning fragrances were:

• Fragrance of the Year - Women's Luxe: Harajuku Lovers Fragrance: Love, Lil' Angel, Music, Baby, "G", Coty Prestige
• Fragrance of the Year - Men's Popular Appeal: McGraw by Tim McGraw, Coty Beauty
• Fragrance of the Year - Women's Nouveau Niche: Chloe Eau de Parfum, Coty Prestige
• Fragrance Hall of Fame (tie) - Davidoff Cool Water, Coty Prestige
• Best Packaging of the Year - Women's Prestige(tie): Harajuku Lovers Fragrance: Love, Lil' Angel, Music, Baby, "G", Coty Prestige
• Best Packaging of the Year - Men's Popular Appeal: McGraw by Tim McGraw, Coty Beauty

"This year's FiFi Awards was a phenomenal night for Coty. It is both an honor and a privilege to receive six awards, and have nine Coty fragrances nominated by The Fragrance Foundation," said Bernd Beetz, CEO of Coty Inc. "Receiving this high honor from the Foundation validates why we are so passionate about our work and confirms Coty's position as a beauty leader and as the world's largest fragrance company."

At the awards ceremony, The Fragrance Foundation also honored Coty partner Marc Jacobs with the prestigious Hall of Fame Award. Coty and Marc Jacobs have premiered several must-have fragrances including Daisy Marc Jacobs and Marc Jacobs Splash. Moreover, Daisy Marc Jacobs was named the 2008 Fragrance of the Year Women's Luxe.

"Marc Jacobs is incredibly deserving of his induction into The Fragrance Foundation's FiFi Hall of Fame," said Beetz. "An icon in the fashion and beauty industry, Marc is an inspiration and we look forward to continuing and growing our prosperous partnership."

In the technological breakthrough category, Mane USA took home the 2009 award for their Aquafine technology. This water-based fragrance technology played a large role in Coty's Nautica Oceans fragrance, which is water-based and eco-friendly.

"I am extremely proud to be CEO of Coty and extend my endless gratitude to the hard work and dedication of the Coty family" added Beetz.

Coty Inc


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