Real American plans to introduce eco-sensitive denim line
01 Jun '09
2 min read
Real American Brands Inc, a publicly traded holding company, announced that it plans to introduce a new denim apparel brand emphasizing "eco-friendliness, fashion and fit... and with an affordable price tag, to boot."
"Besides being designed, sourced and produced domestically, the new eco-sensitive product will carry a price tag well below today's popular premium brands," CEO Doug Newton said, "as price and value have never been more important than in today's economy."
"RLAB's marketing strategy," Newton continued, "will be to gain broad distribution for the line among forward looking US mass marketers who are eager to support more American-made goods and services to widen the spectrum of their current product offerings."
The new brand will also carry the US trademark "Born & Bred in the USA"™, a mark owned by RLAB's subsidiary, Billy Martin's USA, the western lifestyle boutique founded by Newton three decades ago and headquartered today at Trump Plaza in New York City.
"The bottom line is this brand can offer retailers and customers the chance to be green, patriotic, forward-thinking and fashion-forward at the same time. It's a powerful and unique combination in the apparel arena -- and a major growth opportunity just waiting to be developed by our real American company."
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