Home / Knowledge / News / Fashion / Real American plans to introduce eco-sensitive denim line
Real American plans to introduce eco-sensitive denim line
01
Jun '09
Real American Brands Inc, a publicly traded holding company, announced that it plans to introduce a new denim apparel brand emphasizing "eco-friendliness, fashion and fit... and with an affordable price tag, to boot."

"Besides being designed, sourced and produced domestically, the new eco-sensitive product will carry a price tag well below today's popular premium brands," CEO Doug Newton said, "as price and value have never been more important than in today's economy."

"RLAB's marketing strategy," Newton continued, "will be to gain broad distribution for the line among forward looking US mass marketers who are eager to support more American-made goods and services to widen the spectrum of their current product offerings."

The new brand will also carry the US trademark "Born & Bred in the USA"™, a mark owned by RLAB's subsidiary, Billy Martin's USA, the western lifestyle boutique founded by Newton three decades ago and headquartered today at Trump Plaza in New York City.

"The bottom line is this brand can offer retailers and customers the chance to be green, patriotic, forward-thinking and fashion-forward at the same time. It's a powerful and unique combination in the apparel arena -- and a major growth opportunity just waiting to be developed by our real American company."

Real American Brands Inc


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search