Leading brands to showcase casual yet modern range at PURE

05 Jun '09

4 min read

Pure Spirit will continue to widen its appeal to include both men's and women's young creative fashion and street wear, with brands such as UMM, People's Market, Vacant, Push Button, Famous Forever and Iron Fist, who will be showing their clothing range for the first time alongside their footwear.

Over 90 ethical brands will be edited across the show by type and price point to make sourcing more targeted for buyers. Already signed up include labels such as Komodo, Nomads Clothing, People Tree, Monkee Genes and Wellicious, all showing their ready to wear collections along with accessory and footwear brands Terra Plana, Where and Make Everyday Happy. .

Look out for a range of top designer brands in Pure Accessories including OSPREY, Sam Ubhi, Patrick Cox, Dyrberg Kern as well as first time exhibitor La Chance, Bloc, Soho Hearts and Lisa Stickley. Chie Mihara, Paco Gil, Miss L Fire, Melissa and Fly London will all be adding to the footwear presentation..

As well as the ever popular Spring/Summer 2010 Trend Presentations from Drapers, new this August is a series of their free seminars on surviving the recession. Also new, WGSN's Senior Youth Editor Maria Janssen will lead a Trend Lab on 'Decoding Youth'.

Pure London

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