Behind the glamour and glitz of the catwalks, Fashion Arabia and Shoe & Leather Fair Middle East are first and foremost about the business of fashion, helping designers to write orders and retailers to buy with confidence. As European fashion retailers feel the brunt of the global economy on their bottom line, Fashion Arabia and Shoe & Leather Fair Middle East are seen by many designers as a great opportunity to buck the retail trend and confirm orders.
“They are confident that the downturn in their domestic markets will be countered by the growth opportunities presented by the UAE and the GCC markets - markets renowned for high consumer spending and an insatiable appetite for quality and directional fashion. Many are thinking big and are introducing brands and collections previously unavailable in the GCC to make a major impression on the regions retailers, distributors and media” adds Hudson.
“In some of the toughest ever market conditions seen in fashion retail, buyers need to make the right product choices and take calculated risks. To guide buying, the brands at both Fashion Arabia and Shoe & Leather Fair Middle East are hand picked ensuring that buyers discover premium product and quality suppliers who will work in partnership with retailers, both in terms of cost and time efficiency.”
In a further move designed to assist buyers, WGSN, the world's leading fashion and style forecaster will present forthcoming trends and tangible advice in a series of free to attend seminars exclusively at Fashion Arabia.
“WGSN is the fashion industry's main source of "creative intelligence” and serve the majority of the world's retailers and every one of the Fortune 500 apparel brands” added Hudson. “Their presentations are designed to help assist purchasing decisions, offer insights to reduce risk, save time and make money in an unpredictable industry. It's the first time they will present their trend data publicly in the Middle East and it's an absolute must attend series for buyers, retailers and distributors.”
A perfect fit for the regions fashion industry and Abu Dhabi, Fashion Arabia and Shoe & Leather Fair Middle East are a totally fresh concept that will take the GCC by storm this October.
Fashion Arabia and Shoe & Leather Fair Middle East take up residence at Adnec, Abu Dhabi between the 26th – 28th October 2009.
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