Multi-brand accessories concept comes to Dusseldorf Airport
15 Jun '09
2 min read
The Nuance Group is pleased to announce the opening of its new CULT multi-brand accessories concept located in the non-Schengen area at Dusseldorf Airport's Terminal C. The 105 square metre store offers a selection of attractive designer bags, belts, writing instruments and other attractive accessories.
The store is ideally located as far as passenger flows are concerned, inviting passengers on their way to the gates to do some last-minute shopping. Targeting discerning shoppers who appreciate fashionable quality, the shop offers bags, belts, small leather goods and writing instruments from well-known brands including MCM, Bally, Longchamp and Porsche Design. Fashion Accessories by Giorgio Armani will complement the offer in the near future.
Presented in a modern setting dominated by bright wood panelling set off with showcases in dark wood, the store breathes generosity. The use of glass elements allows for maximum visibility within the store as well as toward the corridor.
Stephan Salvisberg, Sales & Operations Director, The Nuance Group Europe, is very pleased with the new store. “Dusseldorf is one of Europe's prime fashion locations, and we wanted to reflect this fact through our offer. The new CULT store at Dusseldorf Airport targets a fashion and quality-conscious audience in search of the ideal accessory to complement their look. The flexible store set-up will allow us to constantly adapt our offer to the needs of our customer base by introducing new, trendy brands.”
Speaking on behalf of Dusseldorf Airport, Ms. Ilse Ruffer, Head of Retail Activities, said: “The new CULT store in Terminal C enables us to present an interesting up-market multi brand concept. The store features brands that haven't been available at Dusseldorf Airport up to now. The very attractive store design as well as the international offer perfectly complement our newly designed terminal and match the profile of our international target customer group.”
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