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Flex'it collection reflects Vicenza brand founder's philosophy
Jun '09
Fope the world renowned Italian design house proposes stylish new extensions of its huge, runaway success – the Flex'it elastic bracelet. Crafted in yellow, white and red gold and enriched with the sparkle of diamonds and semi-precious stones these jewels are a brilliant assertion of Fope's famed Italian roots, bringing to the fore its innovative ability to present the woman of today effortless options in glamour for both dynamic daytime and fashionable night life.

Giuseppe Marcheluzzo, Export Manager of Fope, said: “Fope's new additions to its Flex'it collection perfectly epitomize the Vicenza brand founder's philosophy that every jewel should joyfully interact with its wearer even while helping express her unique individuality. Perfectly suited to the lifestyle of today, its patented elastic technology translates into glamorous jewels that can be slipped on instantly, thereby saving precious time.”

Blending Italian flair with functionality, the Flex'it collection offers modern women a dynamic line of jewels enriched by its signature Novecento special round mesh where sinuous circular shapes partner rigid lines to strike an interesting balance. Proposed in two versions, in three hues of gold – yellow, white and red – and with different sorts of clasps in gold, gold and diamonds and gold and semi-precious stones such as sapphires, amethysts, topaz and peridots, Fope presents awesome options in both long-thread and tight bracelets. Designed to slip into your lifestyle effortlessly Flex'it jewels are highly original creations with strong visual impact.

An outcome of true innovation, Fope's Flex'it collection is an exciting contemporary classic that recognises time as the new luxury and gold as the quintessential language of a woman. Aptly titled as 'Flex'it' its a term that perfectly symbolises the multi-tasking woman of today who literally flexes herself while seeking to balance the demands between her personal and professional life. As an eclectic collection drawing upon various influences Flex'it exalts a woman's femininity even while celebrating her essence. Fope's other acclaimed collections include Modrian and Lavinia.

Marvel at Fope's new Flex'it collection will be available in October 2009 at all Damas Les Exclusives Boutiques in Dubai.


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Courtesy: Aditya Birla

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