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People Tree returns to Pure
Jun '09
Ethical fashion is seeing strong growth with adili.com reporting their sales rising by 56%. Caroline Gitsham, Product Director at Adili.com who stock many Pure London brands like People Tree, Pachacuti, Komodo and Jackpot commented, “We are seeing an increased demand for ethical fashion – this season more than ever. We believe this is because our customers are making more considered purchasing decisions.

They are less interested in throwaway fashion – and are instead looking for unique design, quality product and responsible production. We are thrilled to see more and more ethical designers emerging to support this increased demand at the show. Every season we are seeing better design, better quality and importantly, more competitive price points”

Fair trade fashion pioneers, People Tree, will be returning to Pure London after a successful first season in February. The brand is set to take the show by storm with a collection of individuality and ethereal femininity. “We are looking forward to our second season at Pure London. It is a good brand alignment for us which attracted great buyers to our stand last season. Pure London is a great showcase for us especially to UK buyers.” Philippa Rhodes, Wholesale Manager.

The collection will consist of handmade cotton silks, voiles and jacquards with dyed spot batiks. Gathered necklines and kimono or capped sleeves, in soft toned stripes and contrasting floral designs. People Tree work closely with over 50 fair trade groups across 15 countries and ensure ecologically sound methods of production, minimizing environmental impact.

Recently short listed for a special ethical award by Danish magazine Dansk, Jackpot Organic will be shown alongside Jackpot's main line collection. Multi-coloured floral prints on organically produced cotton, Jackpot will offer stylish designs for buyers to browse.

Feminine label Miksani will be making a debut at the show with a range of pretty pieces manufactured by the World Fair Trade Organisation. Katie Weightman owner of Miksani commented 'The collection will include cute organic silk dresses, oversized organic cotton tee's and mohair cropped cardigans. I've decided to launch Miksani at Pure London this season because I think it's the right place to meet potential buyers.'

This August's Pure London (August 2.3.4, 2009) will bring together an impressive set of ready-to-wear labels as well as footwear and accessory brands, edited throughout the show by product type and price point. Nomads Clothing, Terra Plana, Littlearth, Wellicious, Pure Handknit, Komodo, Where, Simple Shoes, Earth Squared and Earth Couture will all be offering eco friendly collections.

Pure London

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Courtesy: Aditya Birla

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