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17 fashion designers to receive BFC NEWGEN sponsorship
Jun '09
The British Fashion Council (BFC) confirmed the names of seventeen exciting fashion designer businesses that will receive BFC NEWGEN sponsorship, supported by Topshop, to show at London Fashion Week (LFW) in September 2009. The announcement was made at LFW's new home Somerset House.

NEWGEN, established in 1993, has become one of the world's most internationally recognised talent identification schemes. Its alumni includes many great British designers including Alexander McQueen, Matthew Williamson, Boudicca, Giles Deacon, Jonathan Saunders and more recently Christopher Kane, Marios Schwab, Richard Nicoll and Erdem.

This season's recipients will be involved in the BFC's 25th anniversary celebration (25 years of the British Fashion Council, London Fashion Week and the British Fashion Awards) and have been invited to exhibit, present or show their collections at London Fashion Week's new home – the Georgian landmark palace Somerset House, which is a cultural nexus for the creative arts in London.

The recipients of NEWGEN, sponsored by Topshop are:
Catwalk sponsorship: House of Holland, Mark Fast, Mary Katrantzou, Meadham Kirchhoff and Peter Pilotto.

Presentation sponsorship: Danielle Scutt, Louise Gray, LP.BG and Sykes.

Exhibition sponsorship: Atalanta Weller, Cooperative Designs, Craig Lawrence, Danielle Scutt, Dominic Jones, Fred Butler, House of Holland, KTZ, Louise Gray, LP.BG, Mark Fast, Mary Katrantzou, Michael Lewis, Michael van der Ham, Peter Pilotto and Sykes.

September will see the introduction of a new London Fashion Week presentation schedule in which audiences will be able to view collections in close up. Louise Gray, LP.BG and Sykes – all collections designed by London's new wave of young female talent – will be showing for the first time on schedule in this way.

In the NEWGEN showrooms, located in the East Wing of Somerset House, existing exhibitors will be joined by Atalanta Weller and Michael Lewis two brand-new shoe designers with great track-records in fashion; the cult insider jewellery designer Dominic Jones, and Michael van der Ham, whose dresses starred at Central Saint Martin's MA graduate show in March. New Ready-to-Wear designer Michael van der Ham displays a collection which blurs the boundaries between a conceptual statement and obvious sexual expression, which together present a look that encompasses both vintage qualities with a tough modernity.

Topshop continues its support of the NEWGEN scheme for the sixteenth consecutive season. Offering additional support to designers by providing show venues and commissioning special collections available during London Fashion Week, Topshop directly contributes to the business development of some of the most exciting design talents in London today.

Caroline Rush, Joint Chief Executive of the British Fashion Council commented, “NEWGEN is an important part of the British Fashion Council's designer development and showcasing programme. This season's talent continues to maintain the scheme's reputation for supporting London's most innovative emerging talent.”

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