Home / Knowledge / News / Fashion / 'Enriching lives, in harmony with nature' - KAO
'Enriching lives, in harmony with nature' - KAO
17
Jun '09
Kao Corporation (President and CEO: Motoki Ozaki) announces a new mission, as outlined in its medium- and long-term outlook: "Positioning ecology at the core of management, Kao aims to contribute to 'the wholehearted satisfaction and enrichment of the lives of people globally' in the fields of cleanliness, beauty and health."

It will drive all Kao Group to meet, on a world scale, with changes in the surrounding business environment. To comply with this new mission and to symbolize its direction and resolve, Kao stipulates a new CI (corporate identity) and upholds its environmental statement.

With the objective of showing this resolve to have ecology at its management core, the corporate message of Kao's new CI was selected: "Enriching lives, in harmony with nature."

Under the theme of "eco together," the Kao Environmental Statement comprises "eco together" in Action and the 2020 Medium-term Objectives. The former proposes development of water- and energy-conserving products and introduces "eco together" activities pursued with customers.The latter stipulates targeted values for reducing CO2 emissions for consumer products manufacturing and minimizing water consumption during product use.

In pursuit of growing on a global scale, the business brand logo "Kao (Japanese characters) + moon" conventionally used in Japan will be consolidated to "Kao (English letters) + moon." For all Kao Group, Kao will use the logo "Kao" in English lettering.

Kao Corporation


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search