Home / Knowledge / News / Fashion / Timberland to introduce Earthkeepers 2.0 recyclable boot
Timberland to introduce Earthkeepers 2.0 recyclable boot
26
Jun '09
In a conscious effort to reduce both material use and waste, The Timberland Company unveiled its Earthkeepers 2.0 boot – the first footwear the company has designed to be disassembled and recycled, rather than discarded, at the end of its product life. After wearing them on life's many adventures, consumers who buy the Earthkeepers 2.0 boots simply return them to any Timberland store for recycling.

Timberland has a long history of environmental stewardship both in its business operations as well as in the design and manufacture of its products. The Earthkeepers 2.0 boot was designed with eco-conscious features like Green Rubber soles in response to consumers' growing demand for beautiful and eco-friendly footwear. Along with this attention to how the product is developed at the outset, the company is undertaking a cutting-edge “second life” program to pilot reusing components from the returned boot to make a new pair of shoes.

“We can be deliberate about designing the 'greenest' footwear out there -- but if at the end of the day those products still end up in a landfill, we haven't really closed the loop on our environmental responsibility,” explains Brian Moore, VP Men's Product. “With Earthkeepers 2.0, we have an opportunity to influence the environmental impact of our products in a way we haven't before – after the point of purchase.”

Eighty percent of the Earthkeepers 2.0 boot can be recycled or re-used, including:
• Leather that is refurbished at the company's factory in the Dominican Republic.
• Green Rubber soles that will go back to a Green Rubber factory in Georgia for recycling. Green Rubber's patented D-Link technology effectively breaks down tire-rubber so that it can be recycled repeatedly back into new products, including Timberland outsoles.
• Removable metal hardware that can be reused in new footwear or recycled.
• Polyester lining that can be recycled into new polyester products.
• The Earthkeepers 2.0 boot, part of a broader Earthkeepers collection, will be available to consumers in Fall 2009.

Launched in 2007 with two core styles, Timberland's Earthkeepers Collection includes more than 40 skus of eco-conscious footwear that deliver premium, contemporary styling while using materials like recycled PET linings, organic cotton and leathers from tanneries achieving Leather Working Group silver rated status for industry leading water, waste and energy management.

Timberland Company


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search