UNIQLO selects Sho-san's KING as Grand Prix winner
29 Jun '09
6 min read
UNIQLO activities at Cannes Lions
Here are some of the unique experiments that UNIQLO conducted for the global advertising world at the Cannes Lions venue.
1.UNIQLO T-shirt mannequins line Cannes Lions red carpet UNIQLO placed mannequins sporting different daily UNIQLO messages all over the Cannes Lions venue throughout the festival. Ten mannequins sporting print T-shirts designed to coordinate with the freely distributed Cannes 2009 Daily News popped up all over the venue each day. On the final day, all of the mannequins helped to close the event lining the Cannes Lions red carpet. Approximately 30 mannequins were lined up to greet the guests as they arrived. In addition, UNIQLO set up a booth on the 2nd floor of the Cannes Lions venue to sell official T-shirt and boost UNIQLO and UT brand appeal.
2.Reporting UNIQLO activities at Cannes Lions on special website for Paris flagship store UNIQLO is planning to open a global flagship store in Paris in autumn 2009. We have a special website in place to list the various UNIQLO activities from June 16 right through the global flagship store opening, "FROM TOKYO TO PARIS". And we are also introducing UNIQLO's activities at the Cannes Lions festival venue in the style of a blog.
Special Report: "UNIQLO's Tokyo Fashion Map" receives Gold Lions in Cyber Lions category, Cannes Lions 2009. UNIQLO's Tokyo Fashion Map, launched in spring 2009 to introduce the 1,000 styles of Parka, has received the Gold Lions in the Cyber Lions category, Cannes Lions 2009. The jury loved the UNIQLO work because the website featured the brand concept of component clothing, irrespective of the gender, job and generation.
2010 T-shirt design competition open to entries from June 22
The T-shirt design competition was opened to application for entries from June 22 on the exclusive website. Anyone is welcome to enter the competition regardless of age and pro or amateur status. However, all entries must be original, unpublished works.
All selected designs will be commercialized and sold in UNIQLO stores around the world in summer 2010. From those short-listed designs, one overall winner will be selected for the Grand Prix and T-shirts with this design distributed to participants at the 2010 Cannes Lions festival.
This year's theme is "Inspiration". The Cannes Lions is an advertising festival that has evolved into the venue to evaluate revolutionary, unique advertising ideas from around the world. The UNIQLO T-shirt is the canvas upon which to express your "Inspiration". We encourage people from all over the world to freely express their idea of inspiration.
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