Home / Knowledge / News / Fashion / Jeddah gets Originals
Jeddah gets Originals
Jun '09
adidas Originals is celebrating its 60th anniversary with the opening of its first Originals retail store in Saudi Arabia. The 200m2 store in Nojoud Center, Al Tahlia street, Jeddah is a significant expansion for adidas into the Kingdom, the first store solely dedicated to its lifestyle fashion range carrying the classic adidas Trefoil.

Other adidas Originals stores are present only in major cities across the globe, in countries such as China, France, UK, Russia, Japan, Korea, Brazil and its homeland of Germany.

The new retail concept shapes a fresh identity and combines the brand's incomparable street wear and sports authenticity with a contemporary look. The Jeddah Originals store will be a one-of-a-kind destination where lifestyle consumers Celebrate Originality in its truest sense, maintaining the key pillars of creativity and individuality.

Eduard Massier, Marketing and Business Development Director, adidas Emerging Markets said:

“Originals stores serve as an area where the lifestyle community can interact with the Trefoil in a truly creative way. The new Jeddah store is a canvas that allows adidas Originals to share its rich brand history while showcasing unique product stories each season. The Saudi market has been embracing our lifestyle fashion line for some time now and through the new store we hope to now offer customers the fullest range of Originals clothing, in an exciting and enticing environment.”

The store merchandising is designed around an urban theme, including workbench-inspired Tables with shoe molds, Footwear walls exposing the inner working of the stockroom, unstructured boxes building into the Brand, Basics and Denim walls as well as new Communication tools such as windows, graphics, frames and vices.

The new store will feature the Fall/Winter 2009 collection, which continues the year-long celebration of adidas' 60th anniversary. The new collection reflects the strong diversity of the brand and its evolution from a sportswear brand to a global contemporary lifestyle player. With the F/W 2009 collection, the concept of “Celebrate Originality” is taken to greater heights with a new partnership between adidas and legendary hip-hop label Def Jam Recordings, a second season of the Vespa range and the new Five-Two-3 concept, which brings variety and freshness.

“adidas Originals' biggest strength and point of difference is the ability of the Trefoil brand to be both an inspiration and relevant part of people's lives, no matter what lifestyle they have. The common factor is these people exude originality and have a passion to express their own style,” added Massier.

The new store is opened in partnership with Delta Marketing, adidas' strategic partner in the Kingdom for over 10 years.

adidas Originals

Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Indian textile value chain

'One nation, one tax' is a great concept

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search