Home / Knowledge / News / Fashion / Bike in Style & Summer Streets to promote green fashion in NYC
Bike in Style & Summer Streets to promote green fashion in NYC
30
Jun '09
LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods company, announced that it will be a main sponsor of New York City's upcoming 2009 Summer Streets event. The announcement was made at a press conference held by New York City's Mayor Michael R. Bloomberg and Department of Transportation (DOT) Commissioner Janette Sadik-Khan this morning in McCarren Park in Brooklyn.

Debuted last year, Summer Streets closes a 6.9-mile route from the Brooklyn Bridge to Central Park to cars for people to run, bike, walk and take part in activities on three Saturday mornings in August – the 8th, 15th and 22nd. In conjunction with the beginning of Summer Streets, LVMH will unveil prototypes of the biking apparel designs created by the recently announced winner of its “Bike in Style” Challenge, Fashion Institute of Technology (FIT) student Jessica Velasquez.

“We could not be more proud to support Summer Streets, an event which makes the City a healthier and even better place to live in for all New Yorkers,” said LVMH Inc. Chairman Renaud Dutreil. “To us at LVMH, New York is more than a world capital for fashion and creation; it is a pioneer in promoting innovative, eco-friendly initiatives that improve the quality of life for all citizens. Summer Streets is an outstanding opportunity to rediscover the energy and beauty of this great City and also how good and healthy it feels to ride one's bike.”

The “Bike in Style” Challenge
LVMH Inc in North America, working with the Mayor's Fund to Advance New York City, the DOT and FIT, created the Bike in Style Challenge earlier this year asking student designers from FIT to create stylish, practical and affordable bike clothing and gear that New Yorkers would proudly wear in bicycle-commuting to work. The DKNY division of LVMH-owned Donna Karan International (DKI) mentored the FIT students and is developing the prototypes of the winning designs.

Mr. Dutreil added, “At LVMH, we do not see luxury in terms of products. We believe that luxury is a lifestyle that should be cultivated, even in tough economic times. Now more than ever, luxury needs to support an art de vivre and a better lifestyle. This is why we created the Bike In Style Challenge. The FIT students captured the enthusiasm and understanding we have seen in the younger generation for combining core values and modern necessities. A bicycle is a wonderful symbol of that and our support of Bike in Style and Summer Streets reflects our commitment to supporting Mayor Bloomberg's initiatives to make New York a greener, greater City.”

Judges in the Challenge included Renaud Dutreil; First Deputy Mayor Patricia E. Harris; Commissioner Janette Sadik-Khan; the iconic American designer Donna Karan; Celebrity Designer for DKNY Jeans Hilary Duff; Andy Darrell of the Environmental Defense Fund; and Dr. Valerie Steele of The Museum at FIT. Oscar-winning actress, environmental activist and face of the new LadyDior advertising campaign, Marion Cotillard, joined the Judges at an award ceremony for the winners which was held at the LVMH Tower earlier this month, on June 2, 2009.

LVMH


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search