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OakleyVault goes online
07
Jul '09
Oakley Inc announced the launch of OakleyVault.com, a new Web site created for brand enthusiasts and aficionados searching for vintage Oakley styles and discontinued products ranging from sports performance innovations to lifestyle designs. Cost-conscious consumers will have the opportunity to take advantage of price reductions on a wide array of products through the new Oakley Vault Web site.

"We receive countless requests for discontinued designs, and OakleyVault.com will give customers a chance to get their hands on some of these sought-after items," said Colin Baden, president of Oakley. "Our main Web site and numerous retail locations will continue to serve core fans and followers who want the newest designs. The Oakley Vault Web site will complement these venues by offering discontinued items. Discount pricing will provide attractive entry points for customers who are new to the brand, and have yet to discover the true value of the world's best technologies," Baden concluded.

The Oakley Vault Web site will have a phased launch that begins with select apparel, footwear and accessories from the company's past product roster. The addition of eyewear products is currently scheduled for early Fall. The company also plans to add the Oakley Custom Program (OCP) to the new Web site, giving customers the ability to design sunglasses by creating their own combinations of frame components and colors. This program is currently active at Oakley.com, and the extension to OakleyVault.com will focus on discontinued styles coveted by those who embrace the art and innovation of the company's heritage.

Oakley Inc


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