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Coty establishes its subsidiary in Moscow
09
Jul '09
Coty Inc, a leader in the global beauty industry, announced the opening of Coty's new Russian subsidiary. The opening of Coty's Russia office, located in Moscow, is a strategic initiative for establishing direct in-house marketing control of the Coty products in Russia.

The sustained success of Russia's nearly $8 billion cosmetics and toiletries industry positions the country as a key emerging market and priority expansion opportunity for Coty.

"The opening of Coty's Russian subsidiary provides Coty with a competitive in-market edge to advance our sales and build business partnerships while simultaneously strengthening our global presence in the beauty industry," commented Coty Chief Executive Officer Bernd Beetz. "Coty's Russia team will leverage existing relationships and establish new partnerships with distributors in Russia and related markets to deliver the highest quality products to consumers."

Prior to the establishment of this Russian office, Coty products were sold in Russia through multiple distribution partnerships.

Coty CEO Bernd Beetz has named former Beauty & Co. General Manager and Commercial Director Roman Terekhov as General Director of the new Russian subsidiary. Terekhov will be responsible for Coty's day-to-day operations in Russia, overseeing 60 employees within the marketing, sales, supply chain, and finance and information technology divisions.

"Roman's extensive industry knowledge, especially of the Russian market, and extensive business experience make him an outstanding addition to the Coty family," added Beetz.

Effective immediately, the new subsidiary will manage the marketing, sales and distribution of select Coty products, including Rimmel color cosmetics, adidas personal care products, Lancaster skin and sun care products and Calvin Klein, Celine Dion, Cerruti, Chloe, Chopard, David Beckham, Davidoff, Esprit, Jil Sander and Marc Jacobs fragrances.

Coty's Russia office is located at 69, Sadovnicheskaya Emb., Moscow.

Coty Inc


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