Home / Knowledge / News / Fashion / Mercedes-Benz Fashion Week Swim brings style & sophistication to Miami
Mercedes-Benz Fashion Week Swim brings style & sophistication to Miami
17
Jul '09
Mercedes-Benz returns to sunny South Beach Miami as the title sponsor of Mercedes-Benz Fashion Week Swim where the latest trends in style and design make their debut including Mercedes-Benz collection of new 2010 E-Class vehicles ranging from the E63 AMG to the E-Coupe. From July 15(th) - 19(th), the art-deco Raleigh Hotel is the epicenter for fashion insiders looking to see the 2010 collections of leading swimwear brands including Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritima and this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise.

"Each season is a new opportunity to showcase trends from the worlds of fashion and Mercedes-Benz automotive design," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "From the cutting-edge safety features of the new E-Class to the most innovative designer collections, Mercedes-Benz Fashion Week incorporates the best in style and sophistication on the road and runway."

Style and Sophistication
This season, Mercedes-Benz premieres its 2010 E-Class vehicles, the E63 AMG, the E350 Coupe and the E350 Sedan. The ninth generation E-Class represents the essence of the Mercedes-Benz mark and distinguishes itself with iconic characteristics such as the three-dimensional front grille and twin headlamp face. The new design of the E-Class captures timeless style and sophistication drawing from the past with rear fenders reminiscent of the famous 1953 "Ponton" Mercedes and combining it with trapezoidal shaped headlamps to create a bold, avant-garde appearance. The muscular body is defined by several convex surfaces and taut lines including one that follows each rear wheelwell to shape the contours of the rear fenders. Connecting further with classic Mercedes-Benz design paradigms, the new E-Class coupe includes side windows with a sleek pillarless design and a front grille featuring the Mercedes-Benz three-pointed star at its center.

The special launch color for the new E-Class coupe Olivine Grey is proprietary combination of olive green and grey and is one color trend that can be seen in many genres this season from the limited-edition Chanel Kaleidoscope nail polish to swimsuits from Mercedes-Benz Presents Designer, L*Space by Monica Wise to one of the color palettes utilized by Maurice Villency for the Mercedes-Benz Star Lounge at the Raleigh Hotel. The unique color aims to create a sense of calm and blend chic modernity into the timeless art-deco environment.

"Fashion designers share a common thread with automotive designers and that realization comes to life at Mercedes-Benz Fashion Week. Both the vehicles and the garments consistently reflect fashions trends, movements and craftsmanship," said Fern Mallis, Senior Vice President of IMG Fashion.

L*Space by Monica Wise will feature an African-inspired capsule collection in partnership with OmniPeace, a humanitarian fashion brand founded by entrepreneur Mary Fanaro, where 25 percent of profits will go to charities promoting peace, human rights, education and the end of extreme poverty in Africa by 2025.


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search