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Mercedes-Benz Fashion Week Swim brings style & sophistication to Miami
Jul '09
Mercedes-Benz returns to sunny South Beach Miami as the title sponsor of Mercedes-Benz Fashion Week Swim where the latest trends in style and design make their debut including Mercedes-Benz collection of new 2010 E-Class vehicles ranging from the E63 AMG to the E-Coupe. From July 15(th) - 19(th), the art-deco Raleigh Hotel is the epicenter for fashion insiders looking to see the 2010 collections of leading swimwear brands including Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritima and this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise.

"Each season is a new opportunity to showcase trends from the worlds of fashion and Mercedes-Benz automotive design," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "From the cutting-edge safety features of the new E-Class to the most innovative designer collections, Mercedes-Benz Fashion Week incorporates the best in style and sophistication on the road and runway."

Style and Sophistication
This season, Mercedes-Benz premieres its 2010 E-Class vehicles, the E63 AMG, the E350 Coupe and the E350 Sedan. The ninth generation E-Class represents the essence of the Mercedes-Benz mark and distinguishes itself with iconic characteristics such as the three-dimensional front grille and twin headlamp face. The new design of the E-Class captures timeless style and sophistication drawing from the past with rear fenders reminiscent of the famous 1953 "Ponton" Mercedes and combining it with trapezoidal shaped headlamps to create a bold, avant-garde appearance. The muscular body is defined by several convex surfaces and taut lines including one that follows each rear wheelwell to shape the contours of the rear fenders. Connecting further with classic Mercedes-Benz design paradigms, the new E-Class coupe includes side windows with a sleek pillarless design and a front grille featuring the Mercedes-Benz three-pointed star at its center.

The special launch color for the new E-Class coupe Olivine Grey is proprietary combination of olive green and grey and is one color trend that can be seen in many genres this season from the limited-edition Chanel Kaleidoscope nail polish to swimsuits from Mercedes-Benz Presents Designer, L*Space by Monica Wise to one of the color palettes utilized by Maurice Villency for the Mercedes-Benz Star Lounge at the Raleigh Hotel. The unique color aims to create a sense of calm and blend chic modernity into the timeless art-deco environment.

"Fashion designers share a common thread with automotive designers and that realization comes to life at Mercedes-Benz Fashion Week. Both the vehicles and the garments consistently reflect fashions trends, movements and craftsmanship," said Fern Mallis, Senior Vice President of IMG Fashion.

L*Space by Monica Wise will feature an African-inspired capsule collection in partnership with OmniPeace, a humanitarian fashion brand founded by entrepreneur Mary Fanaro, where 25 percent of profits will go to charities promoting peace, human rights, education and the end of extreme poverty in Africa by 2025.

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