Home / Knowledge / News / Fashion / Cover girl Bar Refaeli to appear in Rampage fall campaign
Cover girl Bar Refaeli to appear in Rampage fall campaign
23
Jul '09
Iconix Brand Group announced a partnership with international supermodel and Sports Illustrated 2009 cover girl, Bar Refaeli to appear in its Rampage brand's upcoming fall 2009 marketing campaign. Refaeli replaces supermodel, Gisele Bundchen as the new face for the young contemporary brand.

Bar Refaeli commented, "The Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman's body - I have curves and I feel really good in it!"

The fall campaign will debut in September issues of fashion and lifestyle magazines such as Elle, Lucky and Cosmopolitan as well as be featured on outdoor advertising and online at fashion and lifestyle websites.

Dari Marder, Chief Marketing Officer, Rampage, commented, "We were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her. Bar is sweet, young, sexy and beautiful just like our Rampage customer. We look forward to a wonderful partnership."

The Rampage campaign was shot by famed fashion photographer Gilles Bensimon at an estate in Los Angeles. Refaeli wears Rampage clothing, accessories, intimates and footwear in a variety of set ups from posing seductively in lingerie to a more innocent playful stance in sportswear for the campaign. The campaign was created by the Iconix in-house marketing team.

Rampage is known for offering women clothing and accessories that can take them from day to evening.

Rampage products are sold at better department stores nationwide and at rampage.com.

Iconix Brand Group


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search