Home / Knowledge / News / Fashion / Vision Street Wear brand re-launches with new line of shoes at Malibu
Vision Street Wear brand re-launches with new line of shoes at Malibu
08
Aug '09
On August 2nd Vision Street Wear partnered with Spin Magazine to throw an exclusive Malibu beach party celebrating the re-launch of the iconic skateboard and streetwear brand. At the event Vision Street Wear debuted an amazing new collection of shoes that fused an authentic, old-school aesthetic with updated and modern lines, colors and materials. The entire collection of men's and women's shoes is available exclusively at The Finish Line, having officially launched in stores August 1st.

The re-launch event brought together an eclectic mix of athletes, celebrities and industry insiders to a private beach estate in Malibu to celebrate the past and present of Vision Street Wear. Guests enjoyed the 80 degree Malibu weather, strawberry margaritas, and endless BBQ—all under the watchful eye of a gathering crowd of paparazzi. In his infamous style, Jake Brown, who was a Gold Medal winner at the X Games just days before, rocked the turntables and spun tunes for the crowd well into the night.

Along with Jake Brown came another X Games Gold Medal winner, Rune Glifberg, who appeared right after his win and walked out with a vintage Vision Street Wear poster under his arm from the display. Pro skaters Darrel Stanton, Jereme Rogers, Aquil Brathwait and professional skateboarder and Sirius Radio talk show host Jason Ellis were on hand to congratulate Jake and Rune on their wins. Beverly Hills 90210 star AnnaLynne McCord came with her two sisters and posed for paparazzi on the beach.

Not to be outdone, America's Next Top Model Winner and star of My Fair Brady, Adrienne Curry, showed off her bikini body by jumping in the ocean in the middle of the festivities. Other celebrities in attendance were Eric Balfour, guitarist for The Offspring, Todd Morse, NHL Hall-of-Famer Chris Chelios, NHL star Sheldon Souray, models Caroline D'Amore and Caroline Vreeland, and new Joe Simpson singing protégé, An-Ya.

Guests enjoyed freshly prepared food straight from the Farmers Market's new restaurant, Farmer's Kitchen, while also enjoying Vita Coco, Venom Energy Drinks, Vitaminwater, Caramba Tequila and Carnivo XO from the bar.

With the combined buzz around the new collection at Finish Line and the success of the launch event, Vision Street Wear--one of the most well-loved brands of the '90s skateboard and street culture scene--is set to make a serious comeback, proving that "Legends Never Die." The new VSW collection can be viewed at visionstreetwear.com and at finishline.com.

Collective Licensing International


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search